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Velorutionary Joachim Bjerg

Biomega OKO

What do you do for a living?

I work for a large betting and gaming company based in central London. I’m a Country Manager, with the overall responsibility for a number of international focus regions.

What are you passionate about?

I’m a world traveler and try to get away as often as possible. London is a fantastic hub in this regard, as you can get to almost anywhere in the world very easily. I’m also a huge sports fan, work out in one way or the other on a daily basis, and follow Arsenal and my Danish team Brøndby religiously.

How long have you been a cyclist?

I’m from Copenhagen in Denmark, where you almost learn to ride a bike at the same time as you learn to walk. So I’ve been riding a bike since I was 2 and a half years old for pleasure, commuting and everything in between.

What bike are you riding?

I’ve just purchased a Biomega OKO electric bike. My daily commute has become much longer recently, so I felt like a bit of pedal assistance was needed. It’s an amazing bike, and the way Biomega have integrated the battery and made it look stylish really appealed to me. I was stopped a handful of times on the street within the first week, by strangers who are curious about which brand it is. Furthermore, Biomega is a Danish brand, which is the reason I discovered it to begin with, and why I’m more inclined to support the brand.

What appeals to you about cycling?

I like the way cycling allows me to blend exercise, commuting and saving money on travel cards into one. I don’t like the crowded tube in the morning, and use my commute as a chance to reflect and think things through. I often plan my day at work while I ride my bike in the morning, and clear my head on the ride home in the evening.

How often do you ride?

I ride to work more or less every day,
so normally 5 days a week. Because my commute is quite long I don’t usually ride on the weekends, or for pleasure any longer.

What’s your favourite cycle route or destination?

I’m not sure I really have one, as Green Lanes during rush hour is not particularly scenic. However, I have had the pleasure of riding the Champs-Élysées loop during a sponsored event on the final day of the Tour De France, which was memorable. 

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