The FABIKE frame set
We caught up with Fabio Putzolu, founder and chief designer of FABIKE
Tell us something about the design of your frame set?
We wanted to create something different. We started with a road bike logic and stripped away any unnecessary frills from the shape and details of the frame, all the way down to branding and colour selection. We really wanted to focus on a clean, minimal look: instantly recognisable, but subtle.
What about the technical side?
The main technical innovation is the patented rear dropout system. The FABIKE frameset is the only one on the market that can be customised into many different cycling configurations: urban/fixed, road, gravel and anything in between. There’s a lot of flexibility and freedom for the end user.
Why did you decide to design components as well?
We thought there were some holes in the component market - simple things that we thought were missing or could be improved, and we wanted to offer our customers clever solutions to these previously unaddressed issues. Our reinvented flip-flop hub is an example of this.
Who do you think your main target market is?
Our customers appreciate clean design; cycling enthusiasts with exacting demands who are looking for a unique, super-lightweight product that is both modern and technically capable.
You’re still a young brand. How do you see your brand developing in the coming years?
The most important task for us at the beginning was to enter the market and start presenting our vision. With a year and a half already behind us, we’re now working on expanding our flexibility philosophy into other developmental advances and new designs. Our core principles will always remain flexibility, performance, innovation and design, and we want to push these concepts further.
You believe that the future of cycling is flexibility. Can you expand on that?
We feel that more cyclists are looking for flexibility and personalisation; a unique personal expression of their own style and needs. We wanted to embrace this trend and apply it in our own way to the cycling industry as a whole.