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  • Velorution Crowdfunding Launch with Seedrs

    On Thursday 29th November we launched our crowdfunding campaign with Seedrs and opened up to the public.

    Velorution is one of London’s leading electric and urban cycling retailers. We aim to bring the most innovative electric and urban cycling products to our customers, the Velorutionaries.

    Since our crowdfunding in 2016, we have opened 3 permanent stores and have already turned over £500k this year from those three stores alone.

    Velorution's seasonal concessions and pop-ups in Selfridges and Lululemon drive valuable brand awareness and sales of our urban and electric offering. We plan to expand this program with more exciting brand partners.

    Our latest store format, Velorution Electric, has shown strong growth and profitability, as it requires a much smaller retail footprint and delivers a very attractive yield.

    The strategy is simple: continue to roll-out the Velorution Electric format stores (with 2 planned for 2019), whilst growing the mixed urban and electric offering through our existing estate and e-commerce channels.

    Intended impact

    Velorution's goal is to celebrate the wonderful forms of electric and urban cycling, and encourage people to fall in love with riding through cities on beautiful and innovative cycles, designed to the highest specifications and equipped with the most stylish apparel and accessories from around the world.

    Over the past 6 years, electric bikes have been a core component of Velorution’s offering.

    Expert staff in all of our stores, 7-day-a-week test rides and attractive financing offerings have been key components in switching the daily commute of many Londoners to the e-bike movement.

    The growth in this market is set to continue as the UK follows the commuter trends in Europe and, in particular, Germany.

    In our view, Velorution is in a prime position to lead and service the growth of the e-bike market and zero-emissions green initiative in the UK over the coming years.

    ...

    Read more here

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

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