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  1. Cooper Bikes

    Cooper Bikes
    Decades of engineering expertise and a passion for stylish, urban design – this is what the COOPER brand stands for. In 1946 Charles Cooper together with his son John founded the Cooper Car Company.  The passionate thinkers had one major goal: they wanted to produce pure bred, no-frills racing cars. After their glorious Formula 1 World Championship titles in 1959...
  2. Klaxon and Zehus - Hub Motors of the Future

    Klaxon and Zehus - Hub Motors of the Future
    We first saw the Zehus hub at Eurobike this year and were blown away by the technology. A brushless motor, battery, electronics and sensors, all contained within the hub. With a capacity of 160Wh and a weight of just 3kg, it really is an impressive unit. Bluetooth connectivity allows you to connect your smartphone (iOS and Android supported) to your...
  3. Electric Bike Review - Biomega NYC Di2

    Electric Bike Review - Biomega NYC Di2
    This is not an electric bike. So what’s it doing here? Well, the Biomega NYC 8 speed incorporates a feature that is rarely seen on electric bikes - electronic gearing. We thought we’d take a look... (there is another reason for looking at the Biomega, but you’ll have to read on til the end to find out why...) Electronic gearing...
  4. Bern Unlimited

    Bern Unlimited
    ‘Our goal is to make it cool to wear a helmet’ You don’t have to sacrifice style when you wear one, says Dennis Leedom, of helmet maker Bern Unlimited Where did it all begin? I began working in the early nineties with a brand called Boeri from Italy. A friend I worked with wore a Boeri helmet as a kid in the...
  5. Modern Legends

    Modern Legends
    The Moulton Bicycle was a real innovation when it was first launched in the Sixties. Compact, speedy and with a style all its own, it’s still a hit 50 years on Words Gretta Cole, Main photographs Joanna Dudderidge Joanna and I had the opportunity to visit Moulton HQ, so we jumped in the car with our camera and sped down the...
  6. Sport, Commute, Explore & Fold

    Sport, Commute, Explore & Fold
    The Joey adapts to various terrains. Whether you’re riding city streets or country trails, it’s a pleasure to ride – and it folds down into a dedicated traveller case Photography Joanna Dudderidge Airnimal was founded on the desire to be able to easily transport a first-class bike anywhere you might want to use it. Whether that means flying somewhere exotic, getting...
  7. Helios Tandems

    Helios Tandems
    A tandem is a great choice if you want to share your ride with your family. The Helios adapts to you whatever your shape and size, and it’s easily transportable Photography Joanna Dudderidge With the Helios, we wanted to design a bike that would handle and perform at the highest level, easily fit a range of people of different sizes, yet...
  8. Twist & Fold

    Twist & Fold
    Velorution meets the man behind the Strida, the smart folding bike for the discernible commuter, and discovers Mark Sanders is a visionary engineer who ignored career advice to design toasters... Interview Jack Cuthbert & Joanna Dudderidge, Portrait Joanna Dudderidge A folding bicycle is a fantastic solution for a commuter who takes the train to work, and the Strida was specifically designed...
  9. Colourful, Cool and Comfortable

    Colourful, Cool and Comfortable
    Brooks is full of bright ideas. And as well as its famous range of leather goods, it has a new saddle that promises maximum comfort and performance straight out of the box – with no wearing-in period. Meet the Cambium... It’s reputed to be the oldest existing bicycle-related The Brooks Cambium range is made from vulcanised natural manufacturing company in...
  10. Made in Britain

    Made in Britain
    Pashley is a British institution, based in Stratford-upon-avon, producing bikes using the skills of local workers and resisting the rush to outsource production to the far east. Velorution visits the factory to find out how the company has stayed true to its roots Words & Photography JOANNA DUDDERIDGE On arrival at the Pashley factory, a modest building, sunbathing in the...
  11. The Head Turner

    The Head Turner
    Rizoma’s Metropolitan 77|011 boasts breathtaking Italian style that will stop you in your tracks At Velorution we pride ourselves on the amazing range of bicycles we source from all around the globe. We aim to stock the very best of the market, and the Italian-made Rizoma Metropolitan 77|011 is no exception. Its intriguing design – a seamless carbon fibre monocoque...
  12. Secure Green Bike Parking

    Secure Green Bike Parking
    Part of the Design Museum's permanent collection   In a world where domestic and civic design all too often delivers little more than idle affectation, the Front Yard Company’s PlantLock is a joy. A mind-bogglingly under-complicated invention, it simultaneously safeguards your bike, provides greenery and declutters the house. Moreover, it encourages the use of that great British waste of...

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