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  • Velorutionary - Andrew Fortune

    Andrew Fortune

    What do you do for a living?

    I am practising as an architect in London, designing homes for those who don't cycle!

    How long have you been a cyclist?

    I don't remember a time I didn't cycle, stabilisers are still a memory. Having experienced competitive cycling in bmx, road racing and mountain biking, there is nothing more rewarding than cycling at your own steam.

    So what are you riding now?

    A bespoke Schindelhauer which I have de-badged and slicked. Having tested the ingenious engineering of the bike, mulling it over and creating a spec that will put a smile on my face each time I see and cycle it. The bike has massive amounts of control and solid sense from the tires through the frame and in to the saddle and bars.

    What appeals to you about cycling?

    Knowing I will be there when I want to be there. Seeing more of the city with ease

    How often do you ride?

    Not as often as I'd like. With my new bike things will change.

    What's your favourite route or destination?

    The one with least cars unless I am in a 'courier' mood which Schindelhauer is well equipped for!

  • Velorutionary - Joe Brown


    What do you do for a living?
    I’m a Sales Account Manager for Brompton Bicycle. I’m responsible for developing B2B relationships, coming up with sales strategies and training dealers. It’s an interesting role with a good balance of being in the office and out on the road.
    What are you passionate about?
    Of course, I love all things cycling. I also have a passion for listening to, and making music. I’ve always had an eclectic taste, from baroque to big band, delta blues to death metal and most things in between. At the moment I’m playing the harmonica, piano and guitar, but I also have some more niche items in my collection such as a bamboo saxophone, dobro and ocarina. Unfortunately I’m not allowed bagpipes.
    How long have you been a cyclist?
    From three years old, I’ve always had some form of wheels. My first ‘proper’ bike was a lovely green Raleigh with stabilisers. I started commuting eight miles a day to school from Stoke Newington to Islington with my Mum aged seven. I have fond memories of riding along the canal reciting my times tables. Weekends were spent cycling towards green spaces with my parents. By eleven I had already completed my first forty-mile charity ride, I haven’t stopped riding since.
    What bike are you riding now?
    My Brompton! It’s probably the best purchase I’ve made. I have bikes for most disciplines, but the Brompton trumps them all. I’ve locked it up twice in five years. It’s always by my side or in the cloakroom, whether I’m out on the weekend, shopping or at a gig.
    What appeals to you about cycling?
    The freedom to explore, the sense of community, the satisfaction gained from reaching a destination through my own efforts. There are so many benefits to mention before even touching the health and environmental factors.
    How often do you ride?
    I ride to work pretty much every day and try my best to get out on the weekends. A group from the Brompton factory ride the London to Brighton every year and the Surrey 100 on our Bromptons. I also take part in The London Nocturne folding bike races and the Brompton World Championships, representing the Brompton Factory Racing team.
    What is your favourite cycle route or destination?
    Probably the Ronde Van Vlaanderen route. It’s gruelling work and a real test for your equipment, fitness and mental fortitude, but it’s a ride steeped in cycling history – a true classic. For destination, it’s anywhere with good cake.

    See our range of Bromptons

  • Velorutionary - Geoff Smith


    What do you do for a living?
    I’m head of Digital for Universal Strategic Marketing International based in London working with some of the world’s greatest music artists and their catalogues. My role involves working with our many stakeholder teams across the globe in delivering new releases and content to our fans through a multitude of channels and digital initiatives. I’m also the project lead for Universal Music’s new global music discovery and editorial platform.

    What are you passionate about?
    Music, film, scooting, cycling, travel and tech innovation.

    How long have you been a cyclist?
    All my life. I learned to cycle at a very young age and always loved it.

    What bike are you riding?
    I now ha e the new MK3 Swifty folding scooter that I use daily plus a Marin bike that I use for longer rides. I bought the Swifty folding scooter last year and it totally changed my daily commute.

    What appeals to you about cycling and scooting?
    I love scooting across London as it gives me time to think about the many creative aspects of my job. I find it relaxing and good to relieve stress at the end of each day. Scooting is a great way to escape the full train commute, as I can jump out at Clapham junction and scoot the last few miles home.

    How often do you scoot?
    Most weekdays unless the weather is really bad. Having the Swifty means I can fold it and take it on the tube, train or to my meetings in town – it’s light and super easy to fold, so for my needs it’s the ultimate urban form of non-motorised transport.

    What is your favourite cycle route or destination?
    Weekdays are great as most of my journey is on road or cycle paths. At weekends during the summer I try to go for a longer rides to Richmond Park or along the Thames.

    See our Swifty scooters

  • Velorutionary - Keith Evans


    What do you do for a living?
    I’m Vice President of Hotel Acquisitions at Starwood Capital Group.

    What are you passionate about?
    My family and friends. I’m fortunate that I get to see places through my job and really enjoy world travel. I’m also really keen on outdoor sports. Food and wine are also one of my passions.

    How long have you been a cyclist?
    Since my childhood, I picked up mountain biking when living in Arizona during my University years and then later I enjoyed cruiser biking when I lived in California and Amsterdam.

    What bike are you riding now?
    I recently bought a handmade Retrovelo it’s the Rolls Royce of bikes, classic engineering, retro design and a modern drive, it’s like riding on air.

    What appeals to you about cycling?
    Relaxation when riding a bike outdoors, getting some exercise and chilling out. Cycling is a great way for me to take a break from the hectic and busy lifestyle in London.

    How often do you ride
    I try to cycle every weekend in the wonderful London parks and around town during the day. Sometimes in the summer evenings it’s fun to hop between pubs with friends.

    What is your favourite cycle route or destination?
    Along the Thames river paths, out towards Richmond, still connected to the city but far enough away to find some space.

    See our range of Retrovelo

  • Velorutionary - Dr Eva-Marie Muller-Stuler

    Eva Marie Muller-Stuller Eva Marie Muller-Stuller

    What do you do for a living?
    I'm a senior scientific advisor and analytics leader developing machine learning products for finance, retail, tech and other clients. This means I look at all of the data artefacts that people leave behind or that surround us to understand what drives behaviour. I also have a soft spot for start-ups. I'm in the middle of setting one up with a friend and I mentor others, helping them define their product strategy or to find funding.

    What are you passionate about?
    Many things. I really love my job and mathematics - it's just such an interesting field to work in. But I also love playing music, all kinds of sports, travelling and making things.

    How long have you been a cyclist?
    In my hometown many people cycle so it is the normal way of getting around as a school-kid. I think I started cycling when I was two or three years old. But even before that I was in a seat on my dad's bike.

    What bike are you riding now?
    A Gazelle Van Stael. I love her to bits and she's so pretty that everyone gives me compliments about her.  It’s getting so bad the other day I was at a set of traffic lights lost in my own world when someone came up to me and started speaking.  I just replied “Yes, thank you she’s a really pretty bike” before they repeated themselves and asked for directions.

    What appeals to you about cycling?
    It's lots of fun. It's freedom and it's fast. My days are quite busy so riding my bike helps me get around faster.

    How often do you ride?
    Nearly every day if the weather isn't too bad.

    What is your favourite cycle route or destination?
    To a coffee shop to meet a good friend.

    Eva Marie Muller-Stuller for editorial use for Velorution Magazine only





    Archived from Velorution Magazine issue 4


  • Velorutionary - Paul McAneary

    Paul McAneary Paul McAneary

    Striding Architects on their Stridas

    Paul McAneary
    I went to the international design award winning Paul McAneary Architects offices in the heart of London to speak with Paul about his passion for Strida bicycles. The connection between the British design classic Strida and the leaders in warm minimalist British design was much more than I first expected.

    Paul gave me a tour of his newly built architects studio and material research laboratory and talked me through the solid oak facade; he told me the story of the sustainable and locally sourced Oak and how he personally went to pick the specific tree for this contemporary installation. However looking across the open-plan space my attention was instantly caught by his collection of Strida bikes.

    Which bike are you riding?

    Paul McAneary

    The Strida Carbon, the first delivered in the UK. It’s absolutely epic. The evolution of Mark Sanders’ Strida design to this lightweight carbon edition takes this design icon forward to another level.

    How many have you owned?
    This is our 15th! I bought my first Strida Mk1 eighteen years ago, and have been collecting them since.

    What kind of design are you into?
    I’m a new type of minimalist - very into my warm natural materials but am equally into provocative and progressive structural design - I guess that’s the attraction to Strida.

    Why Strida?
    Image is of course important and thanks to the greaseless Kevlar belt we arrive at meetings with no matching chain marks on our hands and trousers! Joking aside, our symbiosis with Strida goes well beyond practicality;  its boundary-pushing, minimal design and its elegantly engineered form strongly inspires us and echoes with our ethos.

    Does Strida’s small wheels affect its speed?
    Actually Stridas have proven to have the quickest journey times due to their generous fixed gear ratio and their speedy folding mechanism, allowing us to jump on the tube for longer journeys and quickly to site at the other end.  Their small wheel base and offset steering design means they are perfect for weaving between London traffic on short journeys - sometimes being the fastest on the road!

    So why do you have so many Stridas?
    Whilst we are presently designing all over the world, we build a lot in Central London. Travelling to meetings - often racing the team through the West End on our small fleet is a lot more fun!

  • Velorutionary - Graham Gilmour

    Graham Gilmour_LR

    What do you do for a living?

    I’m an Architect. When I make formal introductions, I say ‘Graham Gilmour: Architect, Chef, Long Distance Cyclist and Swimmer’. I think it paints a clearer picture. Currently I’m involved with a variety of projects, in London, ranging in scale from the Thames Tideway Tunnel infrastructure, to a sports facilities building in a West London park.

    What are you passionate about?

    As an architect, I care passionately about the physical world we live in. Every architect will tell you that they want to make a decent contribution to this environment. The experience of great places, great buildings and the sense of wellbeing that this engenders, is the fuel that motivates us.

    How long have you been a cyclist?

    I have been on and off bikes since I was a ‘wee boy’ in Scotland. About fifteen years ago, a friend mentioned the London to Brighton event. That threw me into a whole new world. Dozens of distance events later, I finally got serious about what I was actually riding and bought a great road bike, then another one again this year courtesy of Velorution.

    What bike are you riding?

    I happened to set eyes on the Schindelhauer Hektor and I knew right there and then that I wanted it. It’s a truly beautiful machine. I was further seduced by the paint job, a truly gorgeous ‘Aegean Blue’, so I bought it. It is said that the acceptable amount of bikes you are allowed to have is ‘N + 1’. I would agree with that. I see the bikes as being entirely complimentary.

    What appeals to you about cycling?

    The Exercise: The kick from the feeling of pushing yourself physically.

    The Landscape: Getting out of London

    The Liberation: No waiting – just go.

    The Design: Bikes are a totally brilliant example of refined engineering.

    How often do you ride?

    Daily to work. Longer Sunday rides. An hour around the road circuit at the London Velopark midweek. (I do admit however that all this falls apart in the winter months).

    What’s your favourite cycle route or destination?

    The Prudential 100 ride from the Olympic Park down through Surrey is out of this world. All the roads are closed to traffic and the experience is a cyclist's dream. Brighton is a great destination, arriving down from a climb over the South Downs. I cycle long-winded routes connecting my home in Dalston with my office in Southwark.

    My ultimate goal is London to Athens. One day I'll do it.

    Archived from Velorution Magazine issue 4

  • Velorutionary - Dan Newman

    Dan Newman, Crouch End 13.05.2016

    What do you do for a living?

    I’m retired. I used to teach languages and before that I tted out hotels. Now
    I divide my time between volunteering at a couple of small charities, having fun with my family, sitting on the board of a couple of small companies and singing in a choir.

    What are you passionate about?

    Social inequality, my family, music, architectural history and food, plus, of course cycling.

    How long have you been a cyclist?

    I started cycling sixty-six years ago then stopped when I passed my driving test at seventeen. I got back on the saddle when we bought a bike for our little boy in the early 1980’s.

    What bike are you riding now?

    A Schindelhauer Wilhelm 18 Pinion drive. It was a present from my lovely wife for my seventieth birthday. I had another belt-driven Schindelhauer before that it was a lovely ride and maintenance free like the Wilhelm but didn’t have the amazing Pinion gears and the very reassuring disc brakes.

    What appeals to you about cycling?

    The simplicity of getting around under your own power while I marvel at the relentless progress of bike technology.

    How often do you ride?

    I ride two or three times a week, as long as the weather’s good.

    What is your favourite cycle route or destination?
    An early morning ride to see my baby granddaughter from Highgate to Crystal Palace.

  • Velorutionary - Lydia Thompson

    Lydia Thompson for use in Velorution magazine only (c) Gretel Ensignia,, 07783620234

    What do you do for a living?
    I’m a Beauty Editor for LOOK magazine.

    What are you passionate about?
    At the moment work, how sad! But I’ve just started a new job and I’m putting everything in to it. In my downtime I love to travel, I try to travel to at least three new places a year, greedy right? I’m always trying to nd new experiences too and learn as much as I can, from kayaking at night to bizarre new tness crazes, I like to try as much I can and pack it all in, it can sometimes be exhausting, I can’t help it I’m a yes person and I feel like life would be boring any other way.

    How long have you been a cyclist?
    Not very long, I’ve only had my bike a few months, before that I was using Boris bikes. The difference is unreal. I’ve always wanted a bike like this, so it’s a bit of a dream come true.

    What bike are you riding now?
    It’s called an Electra Loft. It was a gift from my boyfriend. He surprised me with it after I got home from a skiing trip, it was bitter sweet as I returned with a back injury so I couldn’t ride it for a two months. I named her Dorothy, so it’s like a Doris bike not a Boris, because she’s clearly a girl!

    What appeals to you about cycling?
    I love the freedom of it, the fun and how it brings out all those delicious childhood memories of being a kid, riding around causing trouble with my brother, cycling no hands and doing wheelies. It’s a very different story these days though I still love the bumps and whizzing down hills.

    How often do you ride?
    I ride about three or four times a week dependent on my schedule, mainly at the weekend. I’m riding more and more every day since I got my new bike.

    What is your favourite cycle route or destination?
    I love cycling around Battersea Park it’s been a great place to build up my confidence on the road and I’ve just started cycling to work as result of going there on the weekends and a er work. So I think that’s going to increase. My parents have a place in Formby, Liverpool right by the beach and cycling through the woods there is pretty cool. My all time favourite destination is Formentera, it’s a little island o the coast of Ibiza and you could probably cycle the entire island in about thirty minutes, there’s hardly any cars or people around and as it’s so small you just see sand dunes and sea, it’s so peaceful, you can hire bikes everywhere as soon as you get o the ferry so it’s kind of enforced.

    Archived from Velorution Magazine issue 4

    Lydia Thompson for use in Velorution magazine only (c) Gretel Ensignia,, 07783620234

    See our range of Electras

  • Arcc innovations



    The ARCC e2-pod power system has been designed by ARCC Innovations to provide unique intelligent bike power. It combines variable power levels with automatic hill/ gradient compensation and launch control.

    I’ve been riding a bicycle around London for over thirty years from Highgate to Forest Hill. The ARCC e2-Pod Power System has given me an extra set of muscles and power in my legs – or that’s how it feels. The power comes on very smoothly just when I need it up hills and on starting, but not in excess. When I take the pressure o the pedal, the electric motor goes into neutral. My brakes work just as they would on
    my non-powered bike.

    It’s very easy to attach the battery pack and, more importantly, to detach it quickly when transporting the bike. I carry a spare battery for extra distance, but around London that’s hardly necessary. The powerful 36V 4.0 Ah Bosch battery is easy and fast to charge. The front-carried battery pack and hub motor are almost unnoticeable to the untrained eye. Cycling and keeping up with very energetic fit bikers – who are working very hard to keep up with me – is a joy, and very amusing as they can’t work out how I keep up the energy, as I cruise by them going up hills! I’ve tried the bike on some steep London gradients and it changes a big sweat into a very light pleasant body heat. You do get a bit of proper exercise, unlike some electric bikes, but you get a lot more immediate payback for your effort.

    Apart from the slight extra weight, which you hardly notice, and extra wires here and there that don’t interfere with my bike at all, there is no downside to this product.

    ARCC’s latest innovation is the remote control on the handlebars to vary power and effort ratio, which is now run by Bluetooth to the control panel on the battery and hub motor. It’s very smooth, switching from one power level to another, except for a tiny half-second lag. It’s very easy to see and operate.

    I’ve ridden motorbikes and bicycles around London for many years, and I think this is the ideal solution. Power when you need it combined with an efficient well-engineered bike. Perfect!

    Thomas Teicman for Velorution magazine only 20.05.2016

    Thomas Teicman for Velorution magazine only

    ARCC Innovations – Made in Britain
    Available to test ride at 75-77 Great Portland Street London W1W 7LR

    Archived from Velorution Magazine Issue 4

  • Velorutionary - Arlene Leis

    What do you do for a living?
    I’m a freelance Art Historian, but I have my fingers in some other projects too.

    What are you passionate about?
    My research. I’ve recently developed my doctoral thesis into a first draft manuscript. It focuses on a massive collection of ephemera (admission tickets, playbills, trade cards, political caricatures and satires, visitor cards, newspaper clippings, fashion plates, broadsheets, maps, books and lots of other printed materials) assembled in the 18th century by a woman named Sarah Sophia Banks. The project is interdisciplinary, so it also enables me to explore other facets of 18th century culture, such as systems of collecting, patriotic consumption, sociability and the inter-relations between art and science.

    How long have you been a cyclist?
    I received my first bike at six years old.
    It was a Schwinn Sting-Ray in green with a tall pink flag at the back, white basket at the front, multicoloured handlebar streamers and a sparkly,
    silver banana seat.

    What bike are you riding now?
    Nothing like my first bike; it’s a super sexy Schindelhauer Viktor. As soon as I walked into Velorution, this bike caught my attention. Its seamless design is so sleek. I love that it’s a single speed and weighs next to nothing, and the Gates Carbon Belt Drive is highly innovative.

    What appeals to you about cycling?
    Being outdoors; I like traveling from place to place. It might sound crazy, but I actually enjoy riding in the chaos of London traffic. It forces you to completely free your mind of everything else going on in your life and focus exclusively on your surroundings. You become the activity... it’s a true Zen moment.

    How often do you ride?
    Almost every day; I use the bike to get around London.

    What is your favourite cycle route or destination?
    I’m originally from Florida, so I grew up on the beach. Sunday mornings, while I was training for triathlons, a group of us would set o for a sixty mile bike ride along the coastal road A1A. Speeding alongside the ocean at sunrise was pretty special. We always finished the trip at the local diner eating huge stacks of pancakes! More recently, I’m cycling around London in the wee morning hours, 1 or 2 am. There’s something incredibly poetic about riding through the nocturnal city.

    See our range of Schindelhauers

    Archived from Velorution Magazine issue 4

  • Electric Assist Bicycles


    Part of the joy of cycling is the exercise you get whilst having the freedom of movement that public transport and cars do not offer, however on a sunny day it can be pretty hot & sweaty and hills can be a challenge especially after a long day.

    Enter the electric assist bicycle, which gives your muscles more power when they most need it by sensing when you are pressing hard on the pedals and supplementing your efforts. It feels like human turbocharging. The only downside is that many of the electric bikes are what the Japanese call ‘Mama bikes’ in that they are a little on the utilitarian frumpy side, however there are some exceptions such as the amazing GoCycle with magic feeling automatic gears and a style that looks as if it has come straight from Apple’s in house industrial design studio. But what if there was a simple system you could bolt onto your own, or your favourite design of bike? Well there are many, but they are often pretty ugly complicated to attach and of dubious quality – something that might be a problem with spare batteries and parts.

    There is now a solution that allows you to have your bike and ride it, electrically: the ARCC ePod; created in the heart of rural Cambridgeshire this beautifully made device can be fairly simply attached to most bicycles by replacing the front hub with a motor and attaching a battery and power management module to the front stem just below the handlebars. Beautifully designed and engineered from black anodised digitally milled aluminium billet, this unit has all the quality and visual language of a Leica camera coupled to a heavy-duty Lithium Ion 36v 4ah Bosch battery. Not much bigger than a can of coke, the standard Bosch battery, which actually has the equivalent power of a 12v 12ah car battery. This can be quickly and simply recharged by detaching and using the Bosch mains charger, and each battery has a range of about 20 miles, but is small enough to carry a spare for longer journeys on the elegantly cradled carrier that mounts to standard bottle rack lugs, or even two for a good days cycling. This means that you don’t have to bring the bike indoors to charge it – useful if you live in a top-floor apartment.

    The effect feels almost magic as if there is an invisible hand of Bradly Wiggins pushing you along away from the lights and up hills giving you that extra power and stamina just when you need it most. It turns Notting hill into Nothing Hill and Hampstead and Highgate are no longer the no-go areas of days of yore. You can simply control how much power you want whilst riding but otherwise the action is automatic and you hardly need to use the gears. But the best thing is that I can have my favourite city bike, a Moulton TSR, with all the convenience of not having to strip down in hot weather and arriving on time cool & collected – it really does take the sweat out of cycling.

    In principle the Pod can be made to fit almost any bike, however the engineering required to do this means ARCC can only justify this cost for bikes which they sell in some volume. ARCC retro t Moulton and Cinelli bikes, which accept the existing dock designs, but in future they might be able to o er a wider range of retro t options. A retro t service to those that already have a Moulton or a Cinelli bike, leaving the gearing they have in place, and just add the drive system, the price to do this would be £1,500.
    ARRC Innovations

    Archived from Issue 3 of the Velorution Magazine

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