Need help?
020 7637 4004


  • Schindelhauer Siegfried

    Street Perfection with Schindelhauer's front Rack equipped Siegfried

  • Velorutionary Joachim Bjerg

    Biomega OKO

    What do you do for a living?

    I work for a large betting and gaming company based in central London. I’m a Country Manager, with the overall responsibility for a number of international focus regions.

    What are you passionate about?

    I’m a world traveler and try to get away as often as possible. London is a fantastic hub in this regard, as you can get to almost anywhere in the world very easily. I’m also a huge sports fan, work out in one way or the other on a daily basis, and follow Arsenal and my Danish team Brøndby religiously.

    How long have you been a cyclist?

    I’m from Copenhagen in Denmark, where you almost learn to ride a bike at the same time as you learn to walk. So I’ve been riding a bike since I was 2 and a half years old for pleasure, commuting and everything in between.

    What bike are you riding?

    I’ve just purchased a Biomega OKO electric bike. My daily commute has become much longer recently, so I felt like a bit of pedal assistance was needed. It’s an amazing bike, and the way Biomega have integrated the battery and made it look stylish really appealed to me. I was stopped a handful of times on the street within the first week, by strangers who are curious about which brand it is. Furthermore, Biomega is a Danish brand, which is the reason I discovered it to begin with, and why I’m more inclined to support the brand.

    What appeals to you about cycling?

    I like the way cycling allows me to blend exercise, commuting and saving money on travel cards into one. I don’t like the crowded tube in the morning, and use my commute as a chance to reflect and think things through. I often plan my day at work while I ride my bike in the morning, and clear my head on the ride home in the evening.

    How often do you ride?

    I ride to work more or less every day,
    so normally 5 days a week. Because my commute is quite long I don’t usually ride on the weekends, or for pleasure any longer.

    What’s your favourite cycle route or destination?

    I’m not sure I really have one, as Green Lanes during rush hour is not particularly scenic. However, I have had the pleasure of riding the Champs-Élysées loop during a sponsored event on the final day of the Tour De France, which was memorable. 

  • Velorution Moulton AM Builds

    These are some of the examples of our recent customer builds of AM Moulton Bikes:

    Moulton Jubilee 105

    Moulton Marathon

    Moulton separable speed
  • Ultra light Uber cool - Ahooga

    City style has never been so breezy

    Your options for pedal-assisted folding bikes have never been richer, but then many would argue choices remain limited for ‘doing it in style’, unless you’re willing to go to extraordinary custom-build lengths, of course.

    Belgium-designed Ahooga brings to the table plenty more than a smooth aesthetic and if you’ve some aspirations for something with unique flair then the label is well versed in delivering custom paintwork within a four week turnaround. Theoretically available in 215 colours spanning matt or glossy finish, there are few other folding labels willing to go to such lengths to deliver love at first ride.

    Even by electric bike standards, the ride is effortless. Built around a super-stiff aluminium frame, and nimble 20-inch wheels, there are hints of BMX-like agility paired with the comfort of a sit up and beg bicycle. Finally, a hint of city speed is delivered via a smattering of high-end componentry, as well as the trusty kick of an EU certified powerful 250W rear hub motor.
    Per charge, the Ahooga will typically deliver between 50 to 70 kilometers of assistance, all depending on your local topography. The battery can, of course, be switched off to save the juice on the flats. Should you wish to travel under one’s own steam the a 52 tooth chainring at the front will deliver great top-end speed, while a 11 to 28 tooth cassette opens up further potential as the inclines steepen.

    The fold is intuitive: a lift of the saddle sees the rear wheel pivot under the frame. A further fold at the handlebar and you’re ready to hit the tube. It’s a mere ten second process to pack the bike down to 33” x 29” x 11”. Lifted at the top tube, your non electric build will tip the scales at just 10 kilograms; adding a battery and motor only adds a 3kg penalty, placing the Ahooga among the more manageable e-folding packages on the market.

    Attention to detail, a crucial factor in any folding build, is taken a step further with clever roll and snap guards that will protect from urban road grime. There’s no overkill here, the bike retains elegance, but adds convenience with features like a theft-protection ID and trusty Schwalbe Kojak tyres as standard. For added puncture protection, an upgrade to Marathon Plus tyres is also an option.

    Fancy the full Ahooga package? Customers can pick and choose from a range of transport covers, bags, baskets, racks, phone mounts and child seats, all available to order alongside your build of choice.

  • Abus Kranium

    Designer Anirudha Surahbi’s Kranium liner is a brilliant innovation. It’s strong, flexible, and offers unrivalled protection to your head if you’re unlucky enough to come off your bike.

    You hope that the helmet you wear will protect you in the a crash.
    But safety has been slow to progress – until now. After three years in development, the Abus Performance and Abus Ecolution Helmet, each with a Kranium liner, marks a revolution in helmet technology. The Kranium liner was created by industrial designer and Royal Collage of Art graduate Anirudha Surahbi. He was inspired to come up with it after a cycling accident, which resulted in a cracked helmet and a concussion. “Helmets hadn’t changed in 40 years,” he says. If your helmet receives an impact it should be replaced because it develops small fractures,” he explains.

    The inspiration for using honeycomb cardboard came from a nature documentary. He learnt that a woodpecker will peck a tree 10 times a second and its head goes through a huge amount of shock every time it makes contact. The woodpecker has honeycomb- structured cartilage that reduces the force of the impact. Surabhi saw that this structure could be an ideal basis for a ultra-safe, strong, lightweight helmet. The Kranium helmet uses laser-cut, dual-density recycled honeycomb cardboard. The board is built into a lattice structure, that is designed to be stiff in certain places and flexible in others. each segment is slotted together with a simple numbering system, and these pieces form a protective shell for your head.

    When tested against the British Standards (EN 1078) at Imperial College, the Kranium absorbed more than three times the amount of impact energy compared with regular cycling helmets. So, during a crash, the impact is reduced, making it less likely you’ll suffer head injury. When standard helmets are tested according to the EN 1078 standards, they record impact values ranging from 200 to 250g. When the Kranium helmets were tested at TUV test labs in Germany and HPE test labs in Surrey, they recorded improved impact values ranging from 75g to 170g. Ani explains “Some helmets only just meet regulations and some helmets on the market don’t get anywhere near. This is the reason why we designed the Kranium: it’s stronger and safer.”

  • A Brompton that a die hard roadie would consider

    BROMPTON CHPT3 Limited edition

    The Brompton design team worked closely with David Millar to put together an aesthetic that would encourage road cyclists to think about Brompton.

    A stripped back look; no mudguards or luggage. Attention to detail; premium grips and saddle. Never forgetting to keep everything lightweight; black titanium rear frame and forks, kojak tyres.

    A performance Brompton for the city.

    Incorporating painted titanium rear frame and front fork (the first time for Brompton), along with a number of premium touch points, this bike is designed to attract road cyclists who value the weight saving of titanium as well as the attention to detail across the other touch points that make it feel special and separate from the crowd.

    David Millar: “I’d never thought of myself a Brompton rider, as cyclists we tend to pigeon hole ourselves, and I am a racing cyclist.  A lunch spent next to Will Butler-Adams changed that, he explained to me the philosophy, ethics and engineering of Brompton and I was hook, line and sinker.  I’d always treated my road bikes as tools, yet tools specifically designed for training and racing, my Brompton on the other hand has become a much more useful tool, a bike that serves to get me from place to place with zero hassle, and, more often than not, lots of fun.  I did have one concession, I wanted the CHPT3 Brompton to strike more of a resemblance to a BMX than a race bike, we have stripped it down and made it a little more aggressive and performance led than the classic Brompton.”

    The Chpt 3 edition comes with a sparkle fire red front frame, sparkle grey main frame and Titanium fork and rear frame in Black. All bikes have S type handlebars with no mudguards, with a choice of 2 or 6 speed gearing. For first time red Renthal grips and special red cambium saddles will be used.

    The Brompton Chpt 3 edition bike is limited to a 500 manufacturing run with the potential for a second run if there is enough demand.

  • Velorution acquire Fitzrovia Bicycles

    Jonathan Cole our managing director comments, "We are really excited to welcome Fitzrovia Bicycles to the Velorution family with our acquisition of certain assets of this  iconic bike store" The acquisition was made after Fitzrovia based in New Cavendish street reached the end of their current lease.
    Spiralling rents and rates in the area made it impossible for the store, which had a very heavy focus on workshop services and bike building to continue trading.

    "When Fitzrovia approached us we made a very quick decision to move all their retail and  workshop facilities to our Great Portland St locations less than 500 metres away so that customers could continue to enjoy the Fitzrovia customer experience uninterrupted."

    Further information is available on request from 0207 148 5572

  • Velorutionary - Veronica Bailey

    What do you do for a living?

    I'm a photographic fine artist , specialising in still life. My work has shown worldwide, with limited edition prints available through my studio, galleries, and art fairs like Photo London and Paris Photo.

    What are you passionate about?

    Primarily art, architecture and sculpture. Old cameras fascinate me. I bought a vintage Mamiya from Sendean Cameras on St Cross Street, Hatton Garden. I like it's honest mechanics. A bit like my bike - they can always be mended.

    How long have you been a cyclist?

    I actually bought my first serious bike from Velorution back in 2008. It was from Finland - a Jopo. Recently I couldn't resist a 1970's Raleigh Stowaway. I put a vintage french fisherman's creel basket on the front - for stashing my cameras.

    What bike are you riding now?

    It's a Moulton TSR. I think my love of architecture influenced this purchase. The frames's structure is so sculptural. And it has that in-built iconic status. A classic.

    What appeals to you about cycling?

    My eye is always finding interesting details - either architectural or natural. So the bike allows me to easily stop, take photos en route, and then continue on my journey. You go at your own pace. This opens my mind. London really is a great city to take-in by bike.

    How often do you ride?

    I visit my studio in Clerkenwell, London, most week days, i'm usually walking my two dogs - Marcel and Milli - in the morning. So the roads tend to be quieter when i later head in from north London. Weekends I go to Harringay Local Store.

    What is your favourite route or destination?


  • Velorutionary - Guy House

    What do you do for a living?

    I’m a Property Underwriter at Lloyd’s of London specialising in US markets.

    What are you passionate about?

    Food! I love it! Primarily eating. That pushed my enthusiasm to cook it properly, conjuring up meals for friends is always a joy. London has a multi- cultural outlook on food, whether it be fine dining, or the plethora of pop-up street chefs serving new creations. Thankfully regular cycling helps mitigate any side effects from overindulging.

    How long have you been a cyclist?

    I’ve been cycling for as long as I can remember, and can still picture my first Raleigh mountain bike. I took up cycling again to commute to work. I caught the bug quickly and now every summer I take part in a mountainous European tour with a group of hardy friends. Summer 2016 was in Vuelta, Northern Spain, which included Alto de L’Angliru.

    What bike are you riding now?

    This bike is “Shinie Tempah”. A silly consequence of giving my bikes rappers’ names. He is a Schindelhauer Siegfried Road, that has been beautifully modi ed by the team at Velorution. Brooks very kindly made a one-o saddle that matches the tan leather bar- tape and tyre trim, following a wonderful polishing job, it’s super shiny! I cannot speak highly enough about the belt drive experience.

    What appeals to you about cycling?

    I love the freedom. There’s so little stopping time and you can travel as far as you want. I see a lot of riders cycling with earphones listening to music, whilst I can understand the appeal, I also love the peacefulness of a bike ride.

    How often do you ride?

    Whatever the weather, I commute every day between the City and Battersea. I find it far more enjoyable than the packed Tube, it certainly wakes you up in the morning. I also try and do a fortnightly escapade to the Surrey Hills or around Richmond Park.

    What is your favourite cycle route or destination?

    My journey home from work is one of the best city commutes in the world. Down the Embankment, past The Eye, Big Ben, Westminster Abbey, across Chelsea Bridge and through Battersea Park. There’s so much history along the river. Other than that, a trail through Washington Park, Portland, and touristing Copenhagen. The best individual ride I’ve ever done was a twilight descent from Col De La Croix de Fer to Le Bourg d’Oisans.

  • Velorutionary - Julian Vogel

    What do you do for a living?

    I’m co-owner of a fashion and beauty lifestyle brand communications consultancy ‘MODUS’ based in London. I work with British and international clients creating strategies to communicate their products and services. For me it’s about how we tell their story, through events like runway shows at Fashion Week, artist collaborations, photographic campaigns, seeing their clothes on musicians and actors, and creating content for their social media channels or websites.

    What are you passionate about?

    I’m passionate about design; as trustee of the Design Museum I’m excited about the move to its new home in South Kensington in November. I’m also on the board of the Victoria & Albert Museum, one of my favourite places to get lost, I always try and walk a different route, never knowing what I might find. I’ve recently rediscovered my love of ceramics and have been using a studio space in Mornington Crescent.

    How long have you been a cyclist?

    I’ve been cycling since I was eight years old. My first bike was a Tomahawk, it was the little brother to the mighty Chopper. I’ve only recently started riding more frequently in the city. The ‘Boris Bikes’ got me riding to work. I was living near Hyde Park for a year and it was two miles to my office, mainly through the park. It’s such a great way to see the city.

    What bike are you riding now?

    I’m riding a Biomega NYC with a lightweight aluminium frame, Gates Carbon Drive with an automatic two speed system. For me, it’s the perfect bike for London.

    What appeals to you about cycling?

    I like the discovery. I always see things di erently when I’m cycling, each time
    a di erent perspective of the city. I can just stop and jump o my bike and really look at things.

    How often do you ride?

    I live in Kings Cross, very close to my office. I only cycle to work in the summer. I cycle a lot at the weekends with my son.

    What is your favourite cycle route or destination?

    We live by Regents Canal. The route through Camden Lock, by London Zoo, seeing the giraffes on our way through, out to the Paddington Basin passing Little Venice, or up by Kings Cross. The destination is usually food related. Melrose & Morgan is just off the towpath before Regents Park and a perfect place to stop.

  • Velorutionary - David Kallo

    What do you do for a living?

    I’m a singer, dancer, actor, model and painter. Currently I’m working in front
    of the camera with Warner Brothers, dancing amenco at Sadler’s Wells Theatre, modelling at the Royal Academy, and painting my own classic artwork for exhibitions. I o en sing classic jazz, with a long line of musicians in my family tree.

    How long have you been a cyclist?

    Throughout my teens I cycled to college and university. I returned to London
    six years ago a er a longstanding performance in Europe, without much driving experience. I decided to travel across London on a bicycle, reminding me of all my past travels and adventures in my early years.

    What bike are you riding now?

    I ride my Brompton everywhere in London, it’s easy to fold the bike before entering shops, restaurants and my own working areas, its size and shape are the size of a suitcase when folded. When riding, the upright position on saddle reminds me of riding horses.

    What appeals to you about cycling?

    Through my international travels, I have seen the cycling life of grand cities like Bangkok, before becoming convinced that it’s the best way to keep your fitness and speed of travel on balance, without the barriers of traffic, cost of travel and an engine to look after. It was in London, at a red light, where a cyclist stopped next to me, looked down on his muscular legs and said, ‘These are my own powerful engines’.

    What are your passionate about?

    I have passions to perform on stage, my Spanish flamenco costume, stamping all the beats to Compás. I really enjoy cycling through London in my Old English suit. The waistcoat and jacket from Velorution’s No75 collection.

    How often do you ride?

    Every day across London, to work and back. Through Hyde Park, Oxford Street, Kings Cross and the West End. I also ride the silent path of the north canals and Kew Gardens at the weekend. I stop at cafés and restaurants wherever I go.

    What is your favourite cycle route or destination?

    With my love for classic architecture, I enjoy riding through the colourful streets of Notting Hill, or the awakening workout when riding up to Harrow on the Hill on a sunny day.

  • Velorutionary - Marc Simon

    What do you do for a living?

    I run an independent dental surgery supply and maintenance company, and have done since 1988.

    What are you passionate about?

    My passions are often competing for maximum exposure. I am a very keen and pretty useful cook. I like to shop for good and, when possible, interesting and locally sourced ingredients from Farmers’ Markets then go cook up a storm. When

    I refurbished my home I spent a decent amount of time designing the kitchen space, choosing the most suitable and practical appliances to give me longevity. My other passion is music – I can’t play a note, but I have a somewhat eclectic taste, I’ll go see a band, a gig or an orchestra as often as possible. Brighton is blessed with numerous venues and a very vibrant music scene.

    How long have you been a cyclist?

    I’ve been cycling recreationally for ages and completed a few duathlons and at least three London to Brighton rides in more recent years.

    What bike are you riding now?

    A Dutch masterpiece that rolls along by the name of Van Nicholas.

    What appeals to you about cycling?

    The low impact on my ageing body, while being able to keep up some level
    of fitness. The chance to go and explore the countryside and spaces that I would never otherwise go to, and to connect with nature. To see and smell the seasons as you ride through the country lanes and take in the view – more readily available in the slow lane than from the driving seat of any vehicle. To ride with others (my girlfriend is a keen cyclist) and chat as we pedal is also such fun. We share moments, smells, scenery, and the occasional pub garden.

    How often do you ride?

    I try to get out every weekend to either the Preston Park velodrome (the oldest
    in the country, I hear) with my local tri club, or for a good long ride on a Sunday, around forty miles.

    What is your favourite cycle route or destination?

    The byways of East and West Sussex at the moment, but having not long returned from a cycling holiday on the island of Majorca, I must say, that’s really high up there, but not so readily accessible.

Items 49 to 60 of 146 total

  1. 1
  2. ...
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. ...
  9. 13