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  • Abus Kranium

    Designer Anirudha Surahbi’s Kranium liner is a brilliant innovation. It’s strong, flexible, and offers unrivalled protection to your head if you’re unlucky enough to come off your bike.

    You hope that the helmet you wear will protect you in the a crash.
    But safety has been slow to progress – until now. After three years in development, the Abus Performance and Abus Ecolution Helmet, each with a Kranium liner, marks a revolution in helmet technology. The Kranium liner was created by industrial designer and Royal Collage of Art graduate Anirudha Surahbi. He was inspired to come up with it after a cycling accident, which resulted in a cracked helmet and a concussion. “Helmets hadn’t changed in 40 years,” he says. If your helmet receives an impact it should be replaced because it develops small fractures,” he explains.

    The inspiration for using honeycomb cardboard came from a nature documentary. He learnt that a woodpecker will peck a tree 10 times a second and its head goes through a huge amount of shock every time it makes contact. The woodpecker has honeycomb- structured cartilage that reduces the force of the impact. Surabhi saw that this structure could be an ideal basis for a ultra-safe, strong, lightweight helmet. The Kranium helmet uses laser-cut, dual-density recycled honeycomb cardboard. The board is built into a lattice structure, that is designed to be stiff in certain places and flexible in others. each segment is slotted together with a simple numbering system, and these pieces form a protective shell for your head.

    When tested against the British Standards (EN 1078) at Imperial College, the Kranium absorbed more than three times the amount of impact energy compared with regular cycling helmets. So, during a crash, the impact is reduced, making it less likely you’ll suffer head injury. When standard helmets are tested according to the EN 1078 standards, they record impact values ranging from 200 to 250g. When the Kranium helmets were tested at TUV test labs in Germany and HPE test labs in Surrey, they recorded improved impact values ranging from 75g to 170g. Ani explains “Some helmets only just meet regulations and some helmets on the market don’t get anywhere near. This is the reason why we designed the Kranium: it’s stronger and safer.”

  • A Brompton that a die hard roadie would consider

    BROMPTON CHPT3 Limited edition

    The Brompton design team worked closely with David Millar to put together an aesthetic that would encourage road cyclists to think about Brompton.

    A stripped back look; no mudguards or luggage. Attention to detail; premium grips and saddle. Never forgetting to keep everything lightweight; black titanium rear frame and forks, kojak tyres.

    A performance Brompton for the city.

    Incorporating painted titanium rear frame and front fork (the first time for Brompton), along with a number of premium touch points, this bike is designed to attract road cyclists who value the weight saving of titanium as well as the attention to detail across the other touch points that make it feel special and separate from the crowd.

    David Millar: “I’d never thought of myself a Brompton rider, as cyclists we tend to pigeon hole ourselves, and I am a racing cyclist.  A lunch spent next to Will Butler-Adams changed that, he explained to me the philosophy, ethics and engineering of Brompton and I was hook, line and sinker.  I’d always treated my road bikes as tools, yet tools specifically designed for training and racing, my Brompton on the other hand has become a much more useful tool, a bike that serves to get me from place to place with zero hassle, and, more often than not, lots of fun.  I did have one concession, I wanted the CHPT3 Brompton to strike more of a resemblance to a BMX than a race bike, we have stripped it down and made it a little more aggressive and performance led than the classic Brompton.”

    The Chpt 3 edition comes with a sparkle fire red front frame, sparkle grey main frame and Titanium fork and rear frame in Black. All bikes have S type handlebars with no mudguards, with a choice of 2 or 6 speed gearing. For first time red Renthal grips and special red cambium saddles will be used.

    The Brompton Chpt 3 edition bike is limited to a 500 manufacturing run with the potential for a second run if there is enough demand.

  • Velorution acquire Fitzrovia Bicycles

    Jonathan Cole our managing director comments, "We are really excited to welcome Fitzrovia Bicycles to the Velorution family with our acquisition of certain assets of this  iconic bike store" The acquisition was made after Fitzrovia based in New Cavendish street reached the end of their current lease.
    Spiralling rents and rates in the area made it impossible for the store, which had a very heavy focus on workshop services and bike building to continue trading.

    "When Fitzrovia approached us we made a very quick decision to move all their retail and  workshop facilities to our Great Portland St locations less than 500 metres away so that customers could continue to enjoy the Fitzrovia customer experience uninterrupted."

    Further information is available on request from 0207 148 5572

  • Velorutionary - Veronica Bailey

    What do you do for a living?

    I'm a photographic fine artist , specialising in still life. My work has shown worldwide, with limited edition prints available through my studio, galleries, and art fairs like Photo London and Paris Photo.

    What are you passionate about?

    Primarily art, architecture and sculpture. Old cameras fascinate me. I bought a vintage Mamiya from Sendean Cameras on St Cross Street, Hatton Garden. I like it's honest mechanics. A bit like my bike - they can always be mended.

    How long have you been a cyclist?

    I actually bought my first serious bike from Velorution back in 2008. It was from Finland - a Jopo. Recently I couldn't resist a 1970's Raleigh Stowaway. I put a vintage french fisherman's creel basket on the front - for stashing my cameras.

    What bike are you riding now?

    It's a Moulton TSR. I think my love of architecture influenced this purchase. The frames's structure is so sculptural. And it has that in-built iconic status. A classic.

    What appeals to you about cycling?

    My eye is always finding interesting details - either architectural or natural. So the bike allows me to easily stop, take photos en route, and then continue on my journey. You go at your own pace. This opens my mind. London really is a great city to take-in by bike.

    How often do you ride?

    I visit my studio in Clerkenwell, London, most week days, i'm usually walking my two dogs - Marcel and Milli - in the morning. So the roads tend to be quieter when i later head in from north London. Weekends I go to Harringay Local Store.

    What is your favourite route or destination?


  • Velorutionary - Guy House

    What do you do for a living?

    I’m a Property Underwriter at Lloyd’s of London specialising in US markets.

    What are you passionate about?

    Food! I love it! Primarily eating. That pushed my enthusiasm to cook it properly, conjuring up meals for friends is always a joy. London has a multi- cultural outlook on food, whether it be fine dining, or the plethora of pop-up street chefs serving new creations. Thankfully regular cycling helps mitigate any side effects from overindulging.

    How long have you been a cyclist?

    I’ve been cycling for as long as I can remember, and can still picture my first Raleigh mountain bike. I took up cycling again to commute to work. I caught the bug quickly and now every summer I take part in a mountainous European tour with a group of hardy friends. Summer 2016 was in Vuelta, Northern Spain, which included Alto de L’Angliru.

    What bike are you riding now?

    This bike is “Shinie Tempah”. A silly consequence of giving my bikes rappers’ names. He is a Schindelhauer Siegfried Road, that has been beautifully modi ed by the team at Velorution. Brooks very kindly made a one-o saddle that matches the tan leather bar- tape and tyre trim, following a wonderful polishing job, it’s super shiny! I cannot speak highly enough about the belt drive experience.

    What appeals to you about cycling?

    I love the freedom. There’s so little stopping time and you can travel as far as you want. I see a lot of riders cycling with earphones listening to music, whilst I can understand the appeal, I also love the peacefulness of a bike ride.

    How often do you ride?

    Whatever the weather, I commute every day between the City and Battersea. I find it far more enjoyable than the packed Tube, it certainly wakes you up in the morning. I also try and do a fortnightly escapade to the Surrey Hills or around Richmond Park.

    What is your favourite cycle route or destination?

    My journey home from work is one of the best city commutes in the world. Down the Embankment, past The Eye, Big Ben, Westminster Abbey, across Chelsea Bridge and through Battersea Park. There’s so much history along the river. Other than that, a trail through Washington Park, Portland, and touristing Copenhagen. The best individual ride I’ve ever done was a twilight descent from Col De La Croix de Fer to Le Bourg d’Oisans.

  • Velorutionary - Julian Vogel

    What do you do for a living?

    I’m co-owner of a fashion and beauty lifestyle brand communications consultancy ‘MODUS’ based in London. I work with British and international clients creating strategies to communicate their products and services. For me it’s about how we tell their story, through events like runway shows at Fashion Week, artist collaborations, photographic campaigns, seeing their clothes on musicians and actors, and creating content for their social media channels or websites.

    What are you passionate about?

    I’m passionate about design; as trustee of the Design Museum I’m excited about the move to its new home in South Kensington in November. I’m also on the board of the Victoria & Albert Museum, one of my favourite places to get lost, I always try and walk a different route, never knowing what I might find. I’ve recently rediscovered my love of ceramics and have been using a studio space in Mornington Crescent.

    How long have you been a cyclist?

    I’ve been cycling since I was eight years old. My first bike was a Tomahawk, it was the little brother to the mighty Chopper. I’ve only recently started riding more frequently in the city. The ‘Boris Bikes’ got me riding to work. I was living near Hyde Park for a year and it was two miles to my office, mainly through the park. It’s such a great way to see the city.

    What bike are you riding now?

    I’m riding a Biomega NYC with a lightweight aluminium frame, Gates Carbon Drive with an automatic two speed system. For me, it’s the perfect bike for London.

    What appeals to you about cycling?

    I like the discovery. I always see things di erently when I’m cycling, each time
    a di erent perspective of the city. I can just stop and jump o my bike and really look at things.

    How often do you ride?

    I live in Kings Cross, very close to my office. I only cycle to work in the summer. I cycle a lot at the weekends with my son.

    What is your favourite cycle route or destination?

    We live by Regents Canal. The route through Camden Lock, by London Zoo, seeing the giraffes on our way through, out to the Paddington Basin passing Little Venice, or up by Kings Cross. The destination is usually food related. Melrose & Morgan is just off the towpath before Regents Park and a perfect place to stop.

  • Velorutionary - David Kallo

    What do you do for a living?

    I’m a singer, dancer, actor, model and painter. Currently I’m working in front
    of the camera with Warner Brothers, dancing amenco at Sadler’s Wells Theatre, modelling at the Royal Academy, and painting my own classic artwork for exhibitions. I o en sing classic jazz, with a long line of musicians in my family tree.

    How long have you been a cyclist?

    Throughout my teens I cycled to college and university. I returned to London
    six years ago a er a longstanding performance in Europe, without much driving experience. I decided to travel across London on a bicycle, reminding me of all my past travels and adventures in my early years.

    What bike are you riding now?

    I ride my Brompton everywhere in London, it’s easy to fold the bike before entering shops, restaurants and my own working areas, its size and shape are the size of a suitcase when folded. When riding, the upright position on saddle reminds me of riding horses.

    What appeals to you about cycling?

    Through my international travels, I have seen the cycling life of grand cities like Bangkok, before becoming convinced that it’s the best way to keep your fitness and speed of travel on balance, without the barriers of traffic, cost of travel and an engine to look after. It was in London, at a red light, where a cyclist stopped next to me, looked down on his muscular legs and said, ‘These are my own powerful engines’.

    What are your passionate about?

    I have passions to perform on stage, my Spanish flamenco costume, stamping all the beats to Compás. I really enjoy cycling through London in my Old English suit. The waistcoat and jacket from Velorution’s No75 collection.

    How often do you ride?

    Every day across London, to work and back. Through Hyde Park, Oxford Street, Kings Cross and the West End. I also ride the silent path of the north canals and Kew Gardens at the weekend. I stop at cafés and restaurants wherever I go.

    What is your favourite cycle route or destination?

    With my love for classic architecture, I enjoy riding through the colourful streets of Notting Hill, or the awakening workout when riding up to Harrow on the Hill on a sunny day.

  • Velorutionary - Marc Simon

    What do you do for a living?

    I run an independent dental surgery supply and maintenance company, and have done since 1988.

    What are you passionate about?

    My passions are often competing for maximum exposure. I am a very keen and pretty useful cook. I like to shop for good and, when possible, interesting and locally sourced ingredients from Farmers’ Markets then go cook up a storm. When

    I refurbished my home I spent a decent amount of time designing the kitchen space, choosing the most suitable and practical appliances to give me longevity. My other passion is music – I can’t play a note, but I have a somewhat eclectic taste, I’ll go see a band, a gig or an orchestra as often as possible. Brighton is blessed with numerous venues and a very vibrant music scene.

    How long have you been a cyclist?

    I’ve been cycling recreationally for ages and completed a few duathlons and at least three London to Brighton rides in more recent years.

    What bike are you riding now?

    A Dutch masterpiece that rolls along by the name of Van Nicholas.

    What appeals to you about cycling?

    The low impact on my ageing body, while being able to keep up some level
    of fitness. The chance to go and explore the countryside and spaces that I would never otherwise go to, and to connect with nature. To see and smell the seasons as you ride through the country lanes and take in the view – more readily available in the slow lane than from the driving seat of any vehicle. To ride with others (my girlfriend is a keen cyclist) and chat as we pedal is also such fun. We share moments, smells, scenery, and the occasional pub garden.

    How often do you ride?

    I try to get out every weekend to either the Preston Park velodrome (the oldest
    in the country, I hear) with my local tri club, or for a good long ride on a Sunday, around forty miles.

    What is your favourite cycle route or destination?

    The byways of East and West Sussex at the moment, but having not long returned from a cycling holiday on the island of Majorca, I must say, that’s really high up there, but not so readily accessible.

  • Velorutionary - Andrew Fortune

    Andrew Fortune

    What do you do for a living?

    I am practising as an architect in London, designing homes for those who don't cycle!

    How long have you been a cyclist?

    I don't remember a time I didn't cycle, stabilisers are still a memory. Having experienced competitive cycling in bmx, road racing and mountain biking, there is nothing more rewarding than cycling at your own steam.

    So what are you riding now?

    A bespoke Schindelhauer which I have de-badged and slicked. Having tested the ingenious engineering of the bike, mulling it over and creating a spec that will put a smile on my face each time I see and cycle it. The bike has massive amounts of control and solid sense from the tires through the frame and in to the saddle and bars.

    What appeals to you about cycling?

    Knowing I will be there when I want to be there. Seeing more of the city with ease

    How often do you ride?

    Not as often as I'd like. With my new bike things will change.

    What's your favourite route or destination?

    The one with least cars unless I am in a 'courier' mood which Schindelhauer is well equipped for!

  • Velorutionary - Joe Brown


    What do you do for a living?
    I’m a Sales Account Manager for Brompton Bicycle. I’m responsible for developing B2B relationships, coming up with sales strategies and training dealers. It’s an interesting role with a good balance of being in the office and out on the road.
    What are you passionate about?
    Of course, I love all things cycling. I also have a passion for listening to, and making music. I’ve always had an eclectic taste, from baroque to big band, delta blues to death metal and most things in between. At the moment I’m playing the harmonica, piano and guitar, but I also have some more niche items in my collection such as a bamboo saxophone, dobro and ocarina. Unfortunately I’m not allowed bagpipes.
    How long have you been a cyclist?
    From three years old, I’ve always had some form of wheels. My first ‘proper’ bike was a lovely green Raleigh with stabilisers. I started commuting eight miles a day to school from Stoke Newington to Islington with my Mum aged seven. I have fond memories of riding along the canal reciting my times tables. Weekends were spent cycling towards green spaces with my parents. By eleven I had already completed my first forty-mile charity ride, I haven’t stopped riding since.
    What bike are you riding now?
    My Brompton! It’s probably the best purchase I’ve made. I have bikes for most disciplines, but the Brompton trumps them all. I’ve locked it up twice in five years. It’s always by my side or in the cloakroom, whether I’m out on the weekend, shopping or at a gig.
    What appeals to you about cycling?
    The freedom to explore, the sense of community, the satisfaction gained from reaching a destination through my own efforts. There are so many benefits to mention before even touching the health and environmental factors.
    How often do you ride?
    I ride to work pretty much every day and try my best to get out on the weekends. A group from the Brompton factory ride the London to Brighton every year and the Surrey 100 on our Bromptons. I also take part in The London Nocturne folding bike races and the Brompton World Championships, representing the Brompton Factory Racing team.
    What is your favourite cycle route or destination?
    Probably the Ronde Van Vlaanderen route. It’s gruelling work and a real test for your equipment, fitness and mental fortitude, but it’s a ride steeped in cycling history – a true classic. For destination, it’s anywhere with good cake.

    See our range of Bromptons

  • Velorutionary - Geoff Smith


    What do you do for a living?
    I’m head of Digital for Universal Strategic Marketing International based in London working with some of the world’s greatest music artists and their catalogues. My role involves working with our many stakeholder teams across the globe in delivering new releases and content to our fans through a multitude of channels and digital initiatives. I’m also the project lead for Universal Music’s new global music discovery and editorial platform.

    What are you passionate about?
    Music, film, scooting, cycling, travel and tech innovation.

    How long have you been a cyclist?
    All my life. I learned to cycle at a very young age and always loved it.

    What bike are you riding?
    I now ha e the new MK3 Swifty folding scooter that I use daily plus a Marin bike that I use for longer rides. I bought the Swifty folding scooter last year and it totally changed my daily commute.

    What appeals to you about cycling and scooting?
    I love scooting across London as it gives me time to think about the many creative aspects of my job. I find it relaxing and good to relieve stress at the end of each day. Scooting is a great way to escape the full train commute, as I can jump out at Clapham junction and scoot the last few miles home.

    How often do you scoot?
    Most weekdays unless the weather is really bad. Having the Swifty means I can fold it and take it on the tube, train or to my meetings in town – it’s light and super easy to fold, so for my needs it’s the ultimate urban form of non-motorised transport.

    What is your favourite cycle route or destination?
    Weekdays are great as most of my journey is on road or cycle paths. At weekends during the summer I try to go for a longer rides to Richmond Park or along the Thames.

    See our Swifty scooters

  • Velorutionary - Keith Evans


    What do you do for a living?
    I’m Vice President of Hotel Acquisitions at Starwood Capital Group.

    What are you passionate about?
    My family and friends. I’m fortunate that I get to see places through my job and really enjoy world travel. I’m also really keen on outdoor sports. Food and wine are also one of my passions.

    How long have you been a cyclist?
    Since my childhood, I picked up mountain biking when living in Arizona during my University years and then later I enjoyed cruiser biking when I lived in California and Amsterdam.

    What bike are you riding now?
    I recently bought a handmade Retrovelo it’s the Rolls Royce of bikes, classic engineering, retro design and a modern drive, it’s like riding on air.

    What appeals to you about cycling?
    Relaxation when riding a bike outdoors, getting some exercise and chilling out. Cycling is a great way for me to take a break from the hectic and busy lifestyle in London.

    How often do you ride
    I try to cycle every weekend in the wonderful London parks and around town during the day. Sometimes in the summer evenings it’s fun to hop between pubs with friends.

    What is your favourite cycle route or destination?
    Along the Thames river paths, out towards Richmond, still connected to the city but far enough away to find some space.

    See our range of Retrovelo

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