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  • Velorutionary - Ian Hoyos

    Ian Hoyos.

    Tell us a little about yourself...
    I was born in London, but my family are from Colombia. I have 3 kids, and live in Brixton. I opened Champs Barbers in Fitzrovia after working for someone else for 15 years, and always felt that I could offer a better service. At Champs I provide our customers with more than just a haircut; drinks are available, plus you get a free head massage with your cut. We also specialise in hot towel shaves. My chair is 100 years old it’s a J Paider model and came from Chicago USA.

    What is your earliest memory of riding a bike?
    I first started riding my bike with my Dad. He was a keen cyclist, so I guess that’s where I caught the bug. Cycling was one of his sports; he had his trophies all around the house. I used to go out riding with him on a Sunday when I was a kid. He’d take me on long distances, for the whole day.

    What was your first bike?
    My first bike was a black and gold BMX. I have several bikes now, mainly road bikes. When I’m in Columbia I ride Mountain bikes.

    What do you like about cycling?
    I love cycling because you can be on your own, and clear your mind as you ride along. It also gets you super fi t. Cycling helps me get ready for my other passion, boxing. I’m pleased we’re going to have proper cycling lanes in London, then there will be a lot more bikes on the streets.

    What do you like about Velorution?
    Everything in the shop. The unique bikes, all the classics, you know I like my classic bikes, just like my chair!

    Champs Barbers
    31 Riding House Street
    London, W1W 7DY
    Open Mon, Tues, Weds & Sat 10am - 7pm
    Thurs & Fri 10 am - 8pm

  • Velorutionary - Jo Wood

    Jo Wood.


    What do you do?
    Organic beauty product CEO, author, and I appear on television too.

    How long have you been cycling?
    Since I was seven.

    What is your earliest memory of cycling?
    My dad renovated an old bike for my seventh birthday. He used to renovate Lambretta scooters. I just loved that bike!

    What bike are you riding now?
    I now ride a customised Urban Flying Machine.

    How many bikes have you owned?
    Too many to count. I have owned many bikes over the years.

    How often do you ride your bike, and for what purpose?
    I ride my bike most days in good weather... I go to the office, shops, gym, or anywhere else I need to get to.

    How do you normally get around town?
    As I live in London my bike is my first option, then a cab.

    What is the appeal of cycling in London? What do you love about it?
    I love cycling in London. It’s a kind of freedom for me, plus of course I get exercise.

    What do you dislike about cycling in London?
    I dislike the traffic, and find the buses scary.

    Where is your favourite place to cycle?
    Regents and Richmond Park.

    How did you discover Velorution?
    I discovered Velorution when I cycled past on my old bike and thought, “If ever I need to get a new bike, I will go there…” Then my old bike got stolen!

  • Velorutionary - Kate Silverton

    Kate Silverton.

    What do you do?
    I’m a broadcast journalist.

    How long have you been cycling?
    Around ten years. I used to compete in triathlons and had a beautiful Pinnacle racing bike, but then I had to have a back operation and it put a stop to any running. But it did mean I started cycling even more.

    What bike are you riding now?
    It’s my trusty stalwart – a Globe that I call Betsy. It’s been the most brilliant bike. I bought it around four or five years ago and it has taken a mighty battering, but it has completely stood the test of time. She’s not all that glam, but she was a great buy.

    How many bikes have you owned?
    Only three. I’d love to have a different bike for different occasions: a Pashley for riding around home, a racing bike, like the Urban Flying Machine I saw in Velorution, and then perhaps a replacement for Betsy, although I can’t bear to think about that one just yet.

    How often do you ride your bike, and for what purpose?
    I commute around 14 miles a day in to the BBC in central London.

    What’s the appeal of cycling in London?
    I love cycling past all our National landmarks, whether it’s cycling up the Mall with Buckingham Palace rising up in front of me, or through the Royal Parks, which are simply glorious. I just love it, and to see the seasons change too is a privilege.

    Where is your favourite place to cycle?
    Around Richmond Park – I love putting my daughter in her seat behind me and we take off with a picnic. It is heavenly.

    How did you discover Velorution?
    I popped in to Velorution as it’s near the BBC and is involved in its cycling scheme. It’s very convenient for having my bike checked over and having any parts changed. I just hope I don’t need to do too much more to poor Betsy – it’s her wheel rims next, I think...

  • Velorutionary - Soheb Panja

    Soheb Panja.




    Soheb came into our store having sold his road bike on eBay after, in his own words, “failing to embrace the necessary maintenance and lycra that it required”.

    He also had a six-year-old folding bike that he felt wouldn’t withstand the pressure of a longer commute. So he was looking for a new bike that would be easy to maintain and see him comfortably through his daily trip to and from work. “The first thing you notice in Velorution is the range – someone has clearly shifted through the thousands of bikes out there and picked the best ones,” Soheb says.

    After viewing the range of beautiful and varied bikes we have to offer he decided to take one of our Schindelhauer Siegfrieds out for a test ride. He was given a detailed demonstration of the features on the bike by a member of staff and then let out onto the road to try the bike. “The guys in store were wonderful, and after a spin around the block on the Siegfried I was sold.”

    With its lightweight frame and Gates Carbon Drive system, which requires no oil and lasts more than twice the life of a regular chain, this bike certainly fulfilled his low-maintenance criteria.

    He soon realised that it was the bike for him and after some quick calculations on how much money it would save him having a bike that he would ride every day rather than using the train, he was very happy. His commute starts at Ladbrook Grove with a quick pit stop at Tapped and Packed on Rathbone Street, W1 for a coffee before finishing up in Shoreditch. So look out for him speeding past you on his shiny new bike in the future.

  • Velorutionary - Chris Weightman

    Chris Weightman.



    What do you do?
    I’m an industrial designer.

    How long have you been cycling?
    I moved to London about eight years ago, and I’ve been cycling for most of that time.

    What bike are you riding now?
    A Moulton TSR 2.

    How many bikes have you owned?
    Since being in London I’ve had six. My friend had a BMX that he wasn’t using so I swapped it for my iPod and started riding to work, which turned out to be a lot more fun than taking the bus. I think that bike lasted less than a year before it got stolen so, I replaced it with a beautiful Pashley BMX. That was also stolen within a few months. A failed attempt at restoring a Moulton MkIII brought me onto my current bicycle, which I’ve been riding for about two years now.

    How often do you ride your bike, and for what purpose?
    I ride to work every day, and at weekends if I’m meeting up with friends.

    How do you normally get around town?
    If I need to get around town for work then the bike is definitely the best option.

    What’s the appeal of cycling in London?
    You instantly feel awake on the bike, so it’s a great way to start the day, and after staring at a computer screen for eight hours I’m eager to expel some energy. Cycling let’s you discover parts of the city that you might not get the chance to on a bus. My dislike is cyclists who blow snot out of their noses while riding. What happened to manners?

    Where is your favourite place to cycle?
    Riding over Waterloo Bridge at night time is always a pleasure.

    How did you discover Velorution?
    It’s one of the few shops in London that sells Moulton bicycles. I haven’t been into the shop since it relocated, but I hear that it’s even better than before.

  • Velorutionary - Miranda Smith

    Miranda Smith.


    What is your experience of going into a cycling shop?
    Well, when I came into Velorution they were just so enthusiastic – they kind of captured my whole spirit of cycling, really. You only have to look in the shop and see what they’re selling and you think, “OK, these guys are really looking at different stuff here.” The big chains are buying on mass. They’re not individuals like you get at Velorution, where they just have these amazing bikes… plus the clothes are good, and they have really unusual stuff you just don’t see everywhere else.

    What does cycling mean to you?
    Fundamentally, the one thing everybody forgets about riding a bike is that it’s really good fun! It doesn’t matter whether you’re commuting, going to meet your friends, shopping, or going out for the day.

    What is your dream bike?
    I don’t have a particular view on bikes, providing that they’re safe and in good working order, and the brakes work.

    You‘re not competitive then?
    I did this circuit around Hillingdon and they timed me – it was a time trial. I came fourth. I was beaten by a 16-year-old girl, a 14-year-old girl, a 25-year-old boy, and then there was me. But I did beat the person I went there with!

    What’s the appeal of cycling in London?
    Since the time trial I’ve become a founding member of the Islington Cycle Club, which is voluntary, because they want to promote cycling to the residents, just to get cycling to the masses. London is just perfect for cycling. I’m also a qualifi ed cycling instuctor.

    Miranda is available for cycling tuition.
    For enquiries or to book contact:

  • Velorutionary - Derren Brown

    Derren Brown.

    What do you do for a living?
    Not quite sure. Magic, mind-reading, I paint a little – the usual.

    How long have you been a cyclist?
    About two weeks!

    What are you riding now?
    A beautiful little fold-up Kansi.

    How many bikes have you owned?
    As an adult, just that one, and a Johnny Loco for a few days before that.

    How often do you ride your bike, and for what purpose?
    Currently to get to the Palace Theatre, as I have a show running in town. And that’s most days. When the run finishes in mid-August I’ll use it for getting to the production offices and jaunts into town for dinner or shopping.

    How do you normally get around town?
    Before the bike, it was always a cab or Tube. I’m new to this so still exploring and finding nice routes, so the balance is shifting heavily in favour of the bike.

    What’s the appeal of cycling in London?
    It’s one of the most beautiful cities on Earth, and cycling is a big treat, even in such a busy metropolis. Plus, never having driven, I am getting to understand the roads, which is all very new to me.

    What do you dislike about cycling in London?
    Nothing yet. Clearly some of the bus-infested roads would be no fun.

    How did you discover Velorution, and how have you found the experience of shopping there?
    I popped in after seeing a beautiful bike in the window, which made me toy with the idea of getting one. Then I was hooked. What a lovely bunch of people there.

  • Velorutionary - Suzy Salt

    Suzy Salt. Suzy Salt.

    What do you do for a living?
    I'm an actress and my acting name is Suzanne Burden. My married name is Suzy Salt, which I think would have been a perfect name for an actress. Sadly I only married Mr Salt five years ago and as I have been acting for over 30 years, it was a bit late to change my name!

    How long have you been a cyclist?
    Since I was about four years old. My favourite bicycle was the first bike I bought myself when I was about 12 for the princely sum of £5. I’d saved pocket money and earnings from car washing and babysitting and bought a veritable old bone shaker, which I named Bertha. She had a marvellous dynamo light fixed to the front that had a huge beam and made this fantastic whirring sound when I pedalled.

    What are you riding now?
    A Momentum Electric bike, which I absolutely love. I began my 'bicycle campaign' about two years ago. Chris (Mr Salt) was very resistant to me having a bike at all because we live in Highgate and he argued that I might get up Highgate Hill once without collapsing, but that I probably wouldn’t attempt it a second time. However, for my 56th birthday, I was taken to Velorution and given expert guidance by Gretta Cole. I thought I wanted a Pashley or Pelago, something with a retro vibe. But when Gretta discovered I lived in Highgate, she persuaded me to at least try an electric bicycle. Initially, I was very resistant to the idea, but having road tested Elsie (as she is now called) I was immediately won over. At my age, no matter how young at heart I may feel, getting up Highgate Hill requires powered assistance.

    What appeals to you about cycling?
    I love the freedom of cycling and the fact that I seem to get everywhere in half the time I do if I’m driving the car or taking public transport.

  • Velorutionary - Stephen Worrall

    Stephen Worrall.

    What do you do for a living?
    I’m a whisky merchant at Cadenhead’s Whisky Shop & Tasting Room in Marylebone, where we have several hundred single malts ranging from five to over 50 years old. We are just short of our 175th anniversary as an independent bottler, and 187 years as Scotland’s oldest family owned and operated distillers. We run daily tasting sessions and evening events to give our customers a comprehensive range of tastes and for people wanting to know more about one of the world’s most iconic products.

    How long have you been a cyclist?
    I returned to cycling after my 50th birthday following a break of over 35 years. I opted for the Gocycle, mainly because of the need to feel as safe as possible riding in London, but also because I loved the look of the bike and it’s designed in Britain. When I had enough confidence and had studied the Highway Code, I also purchased a road bike. I use that a lot more during the summer months, mainly for the enjoyment of cycling and not to race others; when people think I am going faster than them, I wave them on, because for me cycling is enjoyable, not a competition. It’s been three years since I started to ride again and not only do I feel a lot better, but I’m also a better pedestrian! The best thing about cycling is the freedom it gives me. My journey to and from work has been cut by over an hour each way, not to mention the saving on transport costs.

    What’s your favourite cycle route or destination?
    My journey takes me through Hyde Park, which just happens to have my favourite stretch of road in the country: North Carriage Drive. On one side you can’t mistake you’re in London; on the other side you see horses being trained and the trees in the park, creating the perfect backdrop.

  • Velorutionary - Saleem Asaria

    Saleem Asaria.

    What do you do for a living?
    I’m Chief Executive of the Cambian Group PLC, which looks after individuals who have very challenging behaviour and are vulnerable, whether that emanates from mental illnesses, learning disabilities, acquired conditions or social and emotional behavioural disturbances.

    How long have you been a cyclist?
    About four years. I do cycling as a sport and for that I have a road bike; it’s about the speed, the distance I’m covering and the hills. I’m part of a small group and we cycle aggressively in the UK and sometimes Europe. It started off as an excuse to try and keep in shape, and has ended up as a more serious sporting activity. The other side of my cycling is where I enjoy the ride. I live in London and run my chores in London.

    How did you discover Velorution?
    I came across the store specifically because I was looking for a single-gear bike and I was unhappy with what I had seen elsewhere. When I walked into Velorution it was phenomenal because everything was unique. I was recommended a Leader, an East Coast messenger-style bike. I took it around the block and felt instinctively it was right for me. It’s incredibly friendly. You don’t walk into Velorution and get a high-pressure sale. They genuinely try and understand what you want from cycling. I wanted the bike to go a little faster, so they changed the gear ratios.

    What appeals to you about cycling in London?
    It’s an incredible place to cycle. The motorists recognise that there will be cyclists everywhere and I find it safer to cycle in London than I do in the suburbs. On weekends I ride the Leader and go out of my way to prolong the ride because it’s an incredible bike.

  • Velorutionary - Russ Bodycomb

    Russ Bodycomb.

    What do you do for a living?
    I am a director with Z Hotels. We are a new hotel company that started three years ago and already have 5 hotels.

    How long have you been a cyclist?
    I started cycling three years ago. As a kid I cycled to school everyday, but when I started working the bike was put away. I started to train for a triathlon and I soon realised I was going to need more than my hybrid, so I bought a road bike. I’ve been hooked and consumed by cycling ever since.

    What are you riding now?
    I now have seven bikes; they all have a specific role. If I had a garage, and given the range of amazing bikes at Velorution, this number would be even higher! Right now I am riding the Pashley Speed 5. It’s a stunning bike and, as it’s classified as a vintage bike, I’ve entered some great vintage rallies this year.

    What appeals to you about cycling?
    Cycling is a great way of exploring. I love the sense of freedom, as you find places you may have never come across. There is endless tinkering around with my bikes, which normally results in going back to Jason (mechanic at Velorution) to explain where I went wrong.

    How often do you ride?
    I commute every day rain or shine, and love the towpaths along the Thames. This year I joined the Barnes Cycling Club. We meet up most Sundays for trips to Windsor Castle or the Surrey Hills.

    What’s your favourite cycle route or destination?
    The Thames Path from Putney Bridge to Hampton Court is idyllic, and you can’t beat the cycle lane running from Kensington Gardens to Hyde Park Corner first thing in the morning.

  • Velorutionary - Richard Smith

    Richard Smith.

    What do you do for a living?
    I am a hairdresser at John Frieda on New Cavendish Street in the West End. I have been there for over 20 years. I am mainly based in the salon but have worked on countless fashion shows and shoots in London Paris and Milan. It's a great job.

    How long have you been a cyclist?
    Ever since I learnt to ride when I was a kid I’ve been obsessed with bikes.
    I remember getting a BMX when they first came to Britain, after watching ET I had to have one.
    I’ve been commuting on a folder for about 10yrs and competing in sportives and a few triathlons for about the same time.
    For commuting I now ride an 8 speed Airnimal Joey Commute and the guys at Velorution changed a few of the components on it so it rides even more like a road bike. After many years of riding more inferior folding bikes I now have the bike I should have a bought ages ago. I love it.
    Obviously the fitness side is incredible, there is no doubt you can get very strong on the bike quite quickly if your committed enough. I love doing events like the 100 milers they really test you plus you get to see some beautiful countryside.
    There’s nothing better than meeting up with mate’s on a Sunday morning for a ride.

    What’s your favourite cycle route or destination?
    I ride pretty much everyday rain or shine. I live in Kent so I’m spoilt for the most amazing traffic free roads whichever way I go and it’s really hilly so it’s always a tough one!

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