STORES
Need help?
020 7637 4004

Uncategorised

  • Government ushers in new era of green commutes with e-bike Cycle to Work scheme

    The refreshed guidance will make it easier for employers to provide bicycles and equipment including e-bikes worth over £1,000, by making it clear that FCA authorised third party providers are able to run the scheme on their behalf.

    What is it?

    Velorution's own cycle to work scheme. A hire agreement between Employer and Employee for the provision of a bike or e-bike.
    Find out more here .
    For 3rd party schemes for bikes and E-bikes of a higher value our favourite is :

    One of the cool things about GCI is that you are not restricted by the normal £1,000 limit of other cycle to work schemes.  That’s right, no limits!  How is this possible?  Well, GCI is authorised and regulated by the Financial Conduct Authority.
    Find out more here

     

    Read the full Government directive here

  • Cheese & Wine Tasting

    The last event as part of the Velorution Pop Up at lululemon Marylebone was a Cheese & Wine tasting with La Fromagerie, sponsored by Gazelle Bikes. With a variety of 5 cheese and 5 wines, each were paired together to give an overview of the best of French & Dutch cheese.

     

    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
    28.06.2018
    Velorution Pop Up hosted by Lululemon, Marylebone High Street, London
    Cheese and Wine Tasting sponsored by Gazelle Bicycles
    (c) Gretel Ensignia
    07783620234
    gretel_ensignia@hotmail.com
  • Velorution Electric Opening Night

    The Opening Night of Velorution Electric took place on Thursday 19th April 2018. With drinks sponsored by Pol Roger and two Tesla cars present promoting the image of clean air, clean cities and the electric future, the atmosphere was electrical. Our amazing selection of electric bikes were on display, ranging from Gazelle and Orbea to GoCycle and the new Brompton Electric, as well as Kalkhoff, Ahooga, Budnitz, Scott, Trek, Biomega and ARCC Innovations.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

  • Ultra light Uber cool - Ahooga

    City style has never been so breezy

    Your options for pedal-assisted folding bikes have never been richer, but then many would argue choices remain limited for ‘doing it in style’, unless you’re willing to go to extraordinary custom-build lengths, of course.

    Belgium-designed Ahooga brings to the table plenty more than a smooth aesthetic and if you’ve some aspirations for something with unique flair then the label is well versed in delivering custom paintwork within a four week turnaround. Theoretically available in 215 colours spanning matt or glossy finish, there are few other folding labels willing to go to such lengths to deliver love at first ride.

    Even by electric bike standards, the ride is effortless. Built around a super-stiff aluminium frame, and nimble 20-inch wheels, there are hints of BMX-like agility paired with the comfort of a sit up and beg bicycle. Finally, a hint of city speed is delivered via a smattering of high-end componentry, as well as the trusty kick of an EU certified powerful 250W rear hub motor.
    Per charge, the Ahooga will typically deliver between 50 to 70 kilometers of assistance, all depending on your local topography. The battery can, of course, be switched off to save the juice on the flats. Should you wish to travel under one’s own steam the a 52 tooth chainring at the front will deliver great top-end speed, while a 11 to 28 tooth cassette opens up further potential as the inclines steepen.

    The fold is intuitive: a lift of the saddle sees the rear wheel pivot under the frame. A further fold at the handlebar and you’re ready to hit the tube. It’s a mere ten second process to pack the bike down to 33” x 29” x 11”. Lifted at the top tube, your non electric build will tip the scales at just 10 kilograms; adding a battery and motor only adds a 3kg penalty, placing the Ahooga among the more manageable e-folding packages on the market.

    Attention to detail, a crucial factor in any folding build, is taken a step further with clever roll and snap guards that will protect from urban road grime. There’s no overkill here, the bike retains elegance, but adds convenience with features like a theft-protection ID and trusty Schwalbe Kojak tyres as standard. For added puncture protection, an upgrade to Marathon Plus tyres is also an option.

    Fancy the full Ahooga package? Customers can pick and choose from a range of transport covers, bags, baskets, racks, phone mounts and child seats, all available to order alongside your build of choice.

  • Abus Kranium

    Designer Anirudha Surahbi’s Kranium liner is a brilliant innovation. It’s strong, flexible, and offers unrivalled protection to your head if you’re unlucky enough to come off your bike.

    You hope that the helmet you wear will protect you in the a crash.
    But safety has been slow to progress – until now. After three years in development, the Abus Performance and Abus Ecolution Helmet, each with a Kranium liner, marks a revolution in helmet technology. The Kranium liner was created by industrial designer and Royal Collage of Art graduate Anirudha Surahbi. He was inspired to come up with it after a cycling accident, which resulted in a cracked helmet and a concussion. “Helmets hadn’t changed in 40 years,” he says. If your helmet receives an impact it should be replaced because it develops small fractures,” he explains.

    The inspiration for using honeycomb cardboard came from a nature documentary. He learnt that a woodpecker will peck a tree 10 times a second and its head goes through a huge amount of shock every time it makes contact. The woodpecker has honeycomb- structured cartilage that reduces the force of the impact. Surabhi saw that this structure could be an ideal basis for a ultra-safe, strong, lightweight helmet. The Kranium helmet uses laser-cut, dual-density recycled honeycomb cardboard. The board is built into a lattice structure, that is designed to be stiff in certain places and flexible in others. each segment is slotted together with a simple numbering system, and these pieces form a protective shell for your head.

    When tested against the British Standards (EN 1078) at Imperial College, the Kranium absorbed more than three times the amount of impact energy compared with regular cycling helmets. So, during a crash, the impact is reduced, making it less likely you’ll suffer head injury. When standard helmets are tested according to the EN 1078 standards, they record impact values ranging from 200 to 250g. When the Kranium helmets were tested at TUV test labs in Germany and HPE test labs in Surrey, they recorded improved impact values ranging from 75g to 170g. Ani explains “Some helmets only just meet regulations and some helmets on the market don’t get anywhere near. This is the reason why we designed the Kranium: it’s stronger and safer.”

  • A Brompton that a die hard roadie would consider

    BROMPTON CHPT3 Limited edition

    The Brompton design team worked closely with David Millar to put together an aesthetic that would encourage road cyclists to think about Brompton.

    A stripped back look; no mudguards or luggage. Attention to detail; premium grips and saddle. Never forgetting to keep everything lightweight; black titanium rear frame and forks, kojak tyres.

    A performance Brompton for the city.

    Incorporating painted titanium rear frame and front fork (the first time for Brompton), along with a number of premium touch points, this bike is designed to attract road cyclists who value the weight saving of titanium as well as the attention to detail across the other touch points that make it feel special and separate from the crowd.

    David Millar: “I’d never thought of myself a Brompton rider, as cyclists we tend to pigeon hole ourselves, and I am a racing cyclist.  A lunch spent next to Will Butler-Adams changed that, he explained to me the philosophy, ethics and engineering of Brompton and I was hook, line and sinker.  I’d always treated my road bikes as tools, yet tools specifically designed for training and racing, my Brompton on the other hand has become a much more useful tool, a bike that serves to get me from place to place with zero hassle, and, more often than not, lots of fun.  I did have one concession, I wanted the CHPT3 Brompton to strike more of a resemblance to a BMX than a race bike, we have stripped it down and made it a little more aggressive and performance led than the classic Brompton.”

    The Chpt 3 edition comes with a sparkle fire red front frame, sparkle grey main frame and Titanium fork and rear frame in Black. All bikes have S type handlebars with no mudguards, with a choice of 2 or 6 speed gearing. For first time red Renthal grips and special red cambium saddles will be used.

    The Brompton Chpt 3 edition bike is limited to a 500 manufacturing run with the potential for a second run if there is enough demand.

  • Velorution acquire Fitzrovia Bicycles

    Jonathan Cole our managing director comments, "We are really excited to welcome Fitzrovia Bicycles to the Velorution family with our acquisition of certain assets of this  iconic bike store" The acquisition was made after Fitzrovia based in New Cavendish street reached the end of their current lease.
    Spiralling rents and rates in the area made it impossible for the store, which had a very heavy focus on workshop services and bike building to continue trading.

    "When Fitzrovia approached us we made a very quick decision to move all their retail and  workshop facilities to our Great Portland St locations less than 500 metres away so that customers could continue to enjoy the Fitzrovia customer experience uninterrupted."

    Further information is available on request from info@velorution.com 0207 148 5572

  • Arcc innovations

    Arcc-brompton

     

    The ARCC e2-pod power system has been designed by ARCC Innovations to provide unique intelligent bike power. It combines variable power levels with automatic hill/ gradient compensation and launch control.

    I’ve been riding a bicycle around London for over thirty years from Highgate to Forest Hill. The ARCC e2-Pod Power System has given me an extra set of muscles and power in my legs – or that’s how it feels. The power comes on very smoothly just when I need it up hills and on starting, but not in excess. When I take the pressure o the pedal, the electric motor goes into neutral. My brakes work just as they would on
    my non-powered bike.

    It’s very easy to attach the battery pack and, more importantly, to detach it quickly when transporting the bike. I carry a spare battery for extra distance, but around London that’s hardly necessary. The powerful 36V 4.0 Ah Bosch battery is easy and fast to charge. The front-carried battery pack and hub motor are almost unnoticeable to the untrained eye. Cycling and keeping up with very energetic fit bikers – who are working very hard to keep up with me – is a joy, and very amusing as they can’t work out how I keep up the energy, as I cruise by them going up hills! I’ve tried the bike on some steep London gradients and it changes a big sweat into a very light pleasant body heat. You do get a bit of proper exercise, unlike some electric bikes, but you get a lot more immediate payback for your effort.

    Apart from the slight extra weight, which you hardly notice, and extra wires here and there that don’t interfere with my bike at all, there is no downside to this product.

    ARCC’s latest innovation is the remote control on the handlebars to vary power and effort ratio, which is now run by Bluetooth to the control panel on the battery and hub motor. It’s very smooth, switching from one power level to another, except for a tiny half-second lag. It’s very easy to see and operate.

    I’ve ridden motorbikes and bicycles around London for many years, and I think this is the ideal solution. Power when you need it combined with an efficient well-engineered bike. Perfect!

    Thomas Teicman for Velorution magazine only 20.05.2016

    Thomas Teicman for Velorution magazine only
    20.05.2016

    ARCC Innovations – Made in Britain
    Available to test ride at 75-77 Great Portland Street London W1W 7LR

    Archived from Velorution Magazine Issue 4

  • Electric Assist Bicycles

    SebastianConranMoulton4

    Part of the joy of cycling is the exercise you get whilst having the freedom of movement that public transport and cars do not offer, however on a sunny day it can be pretty hot & sweaty and hills can be a challenge especially after a long day.

    Enter the electric assist bicycle, which gives your muscles more power when they most need it by sensing when you are pressing hard on the pedals and supplementing your efforts. It feels like human turbocharging. The only downside is that many of the electric bikes are what the Japanese call ‘Mama bikes’ in that they are a little on the utilitarian frumpy side, however there are some exceptions such as the amazing GoCycle with magic feeling automatic gears and a style that looks as if it has come straight from Apple’s in house industrial design studio. But what if there was a simple system you could bolt onto your own, or your favourite design of bike? Well there are many, but they are often pretty ugly complicated to attach and of dubious quality – something that might be a problem with spare batteries and parts.

    There is now a solution that allows you to have your bike and ride it, electrically: the ARCC ePod; created in the heart of rural Cambridgeshire this beautifully made device can be fairly simply attached to most bicycles by replacing the front hub with a motor and attaching a battery and power management module to the front stem just below the handlebars. Beautifully designed and engineered from black anodised digitally milled aluminium billet, this unit has all the quality and visual language of a Leica camera coupled to a heavy-duty Lithium Ion 36v 4ah Bosch battery. Not much bigger than a can of coke, the standard Bosch battery, which actually has the equivalent power of a 12v 12ah car battery. This can be quickly and simply recharged by detaching and using the Bosch mains charger, and each battery has a range of about 20 miles, but is small enough to carry a spare for longer journeys on the elegantly cradled carrier that mounts to standard bottle rack lugs, or even two for a good days cycling. This means that you don’t have to bring the bike indoors to charge it – useful if you live in a top-floor apartment.

    The effect feels almost magic as if there is an invisible hand of Bradly Wiggins pushing you along away from the lights and up hills giving you that extra power and stamina just when you need it most. It turns Notting hill into Nothing Hill and Hampstead and Highgate are no longer the no-go areas of days of yore. You can simply control how much power you want whilst riding but otherwise the action is automatic and you hardly need to use the gears. But the best thing is that I can have my favourite city bike, a Moulton TSR, with all the convenience of not having to strip down in hot weather and arriving on time cool & collected – it really does take the sweat out of cycling.

    In principle the Pod can be made to fit almost any bike, however the engineering required to do this means ARCC can only justify this cost for bikes which they sell in some volume. ARCC retro t Moulton and Cinelli bikes, which accept the existing dock designs, but in future they might be able to o er a wider range of retro t options. A retro t service to those that already have a Moulton or a Cinelli bike, leaving the gearing they have in place, and just add the drive system, the price to do this would be £1,500.
    ARRC Innovations www.arccinnovations.com

    Archived from Issue 3 of the Velorution Magazine

  • Van Nicholas Ventus VR £1299 for a limited time

     

    IMG_0637 (1)

    No this is not an April Fool for a limited time and in limited quantities and sizes we are offering the amazing titanium bike with a lifetime warranty on the frame for an incredible £1299 !!!

  • Cut a dash at W1

    Introducing the No.75 collection from Velorution
    Luxury clothing for urban cycling.

    Velorution 75 - Fitzroy Jacket

     

    We wanted to create something new, something bold. Clothing that you can ride in with ease, wear to the office, a party or on a weekend ride, but most importantly be safe and visible on a night ride home.

     

    Velorution 75 - Langham Jacket

    We have used the finest wool fabrics designed by Dashing Tweeds, incorporating a 3M Lumatwill thread that reflects light at night. Designed by the Velorution team and our friends at Lambton Tailoring, the AW14 range is the essence of the Fitzrovia fashion district
    of London W1.

    For our first season we have three distinct styles, each available in a range of ready-to-wear sizes from £699.

    Velorution 75 - Portland Jacket

11 Item(s)