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  • Colourbolt x Moulton collaboration: Moulton XBlack

    A few words by Colourbolt:
    "A collaboration with Moulton, the X-Black is a glorious concoction of their inimitable frame design and our unmistakeable aesthetic.

    The X-Black is no normal ColourBolt, but rather a collaboration project with our friends at beloved British builder, Moulton Bicycles. Produced in partnership, using one of their iconic X frames as the basis, but with plenty of our signature hallmarks, this is a model we’re extremely proud of.

    Moulton’s iconic X frame was  designed with lightness, stiffness, speed and comfort in mind – perfect for use in an urban life. The angle of the seat tube gives a more relaxed position without heavily compromising efficiency, while the flat bars and higher cockpit encourage riders to sit up and take in the world around them. And then of course there’s the brand’s pioneering suspension system to soften the ride – definitely a first for us.

    The frame is painted with our Drenched Black finish, a super-tough industrial powder coat that is designed to withstand virtually anything that can be thrown at a bicycle. Originally conceived as a coating for our winter training bikes, Drenched has a raised, textured effect – which really has to be touched to be appreciated.

    The rear of the bike was specially modified for the X-Black with 135mm axle spacing – allowing for the addition of a Chris King single-speed hub. The use of Chris King hubs has been a hallmark of our single-speeds for a while so we were delighted to include one on this build.

    The bike rolls on Moulton’s 17” wheels, with Schwalbe Kojak tyres and boasts a black Brooks C15 saddle. The stem is also Moulton’s own design – a unique and tricky-to-perfect wishbone construction built out of stainless steel, and polished to a mirror finish. A Chris King headset adds another premium touch.

    The stunning chainring on the X-Black is a Bespoke Chainrings De Luna, with 60 teeth – providing plenty of zip when riding around the city. And of course, there’s a single coloured bolt, the definitive marker of a ColourBolt machine."

    The bike can be preordered from our Velorution store.

    Read about it in The Guardian here and in an article by Velo City Girl here.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

  • Velorution Crowdfunding Launch with Seedrs

    On Thursday 29th November we launched our crowdfunding campaign with Seedrs and opened up to the public.

    Velorution is one of London’s leading electric and urban cycling retailers. We aim to bring the most innovative electric and urban cycling products to our customers, the Velorutionaries.

    Since our crowdfunding in 2016, we have opened 3 permanent stores and have already turned over £500k this year from those three stores alone.

    Velorution's seasonal concessions and pop-ups in Selfridges and Lululemon drive valuable brand awareness and sales of our urban and electric offering. We plan to expand this program with more exciting brand partners.

    Our latest store format, Velorution Electric, has shown strong growth and profitability, as it requires a much smaller retail footprint and delivers a very attractive yield.

    The strategy is simple: continue to roll-out the Velorution Electric format stores (with 2 planned for 2019), whilst growing the mixed urban and electric offering through our existing estate and e-commerce channels.

    Intended impact

    Velorution's goal is to celebrate the wonderful forms of electric and urban cycling, and encourage people to fall in love with riding through cities on beautiful and innovative cycles, designed to the highest specifications and equipped with the most stylish apparel and accessories from around the world.

    Over the past 6 years, electric bikes have been a core component of Velorution’s offering.

    Expert staff in all of our stores, 7-day-a-week test rides and attractive financing offerings have been key components in switching the daily commute of many Londoners to the e-bike movement.

    The growth in this market is set to continue as the UK follows the commuter trends in Europe and, in particular, Germany.

    In our view, Velorution is in a prime position to lead and service the growth of the e-bike market and zero-emissions green initiative in the UK over the coming years.

    ...

    Read more here

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

  • Today on the Deck series

    TODAY ON THE DECK EVENT SERIES

    Brompton Electric Test Ride on Thursday 19th July

     

     

     

    Hydro Flask and Velorution Electric

     

    Pelago Bicycle and TAPPED Birch water drink on Thursday 26th July

     

     

  • Velorution does Yoga for Cyclists with lululemon

    A yoga class focused around the cyclist body with lululemon ambassadors at our Velorution stores.

    Dates:

    Wednesday 22nd August, 6-7pm: Velorution Marylebone

    Wednesday 29th August, 6-7pm: Velorution Hackney

    Wednesday 5th September, 6-7pm: Velorution Islington

    Velorution Marylebone with Vogmask

    Velorution Marylebone with Vogmask

    Velorution Marylebone with Vogmask

    Velorution Marylebone with Vogmask

    Velorution Marylebone with Vogmask

    Velorution Marylebone with Vogmask

    Velorution Marylebone with Vogmask

     

     

    Velorution Hackney

    Velorution Hackney

     

    Velorution Hackney

     

     

    Velorution Islington

    Velorution Islington

     

    Velorution Islington

     

    Velorution Islington

     

  • Velorution celebrates London Design Festival

    To celebrate the London Design Festival, Velorution hosted an evening of talks by some of our electric bicycle brand designers, aiming to promote the image of clean air, a greener London and the electric future. Velorution Electric is our first and the only electric bike store in central London, on Great Portland street.

    Guests viewed our amazing selection of electric bikes from Gazelle and Orbea to GoCycle and the new Brompton Electric, as well as Kalkhoff, Ahooga, Budnitz, Trek, Biomega and ARCC Innovations.

    The event started in the Electric bike store and then guests headed to our other more spacious store a few doors down for the talks.

    Speakers:

    + John Styles from Orbea featuring a range of electric bicycles

    + Tim Jones, graduate design engineer at ARCC Innovations

    + Laura Parry from Zero Emissions Network & Hackney Council

     

    Velorution Electric Bike Store

     

     

    Tim Jones, Graduate Design Engineer at ARCC Innovations

     

     

    Laura Parry from Zero Emissions Network & Hackney Council

     

     

    John Styles from Orbea

     

     

    John Styles from Orbea

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