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Monthly Archives: August 2016

  • Velorutionary - Lydia Thompson

    Lydia Thompson for use in Velorution magazine only (c) Gretel Ensignia,, 07783620234

    What do you do for a living?
    I’m a Beauty Editor for LOOK magazine.

    What are you passionate about?
    At the moment work, how sad! But I’ve just started a new job and I’m putting everything in to it. In my downtime I love to travel, I try to travel to at least three new places a year, greedy right? I’m always trying to nd new experiences too and learn as much as I can, from kayaking at night to bizarre new tness crazes, I like to try as much I can and pack it all in, it can sometimes be exhausting, I can’t help it I’m a yes person and I feel like life would be boring any other way.

    How long have you been a cyclist?
    Not very long, I’ve only had my bike a few months, before that I was using Boris bikes. The difference is unreal. I’ve always wanted a bike like this, so it’s a bit of a dream come true.

    What bike are you riding now?
    It’s called an Electra Loft. It was a gift from my boyfriend. He surprised me with it after I got home from a skiing trip, it was bitter sweet as I returned with a back injury so I couldn’t ride it for a two months. I named her Dorothy, so it’s like a Doris bike not a Boris, because she’s clearly a girl!

    What appeals to you about cycling?
    I love the freedom of it, the fun and how it brings out all those delicious childhood memories of being a kid, riding around causing trouble with my brother, cycling no hands and doing wheelies. It’s a very different story these days though I still love the bumps and whizzing down hills.

    How often do you ride?
    I ride about three or four times a week dependent on my schedule, mainly at the weekend. I’m riding more and more every day since I got my new bike.

    What is your favourite cycle route or destination?
    I love cycling around Battersea Park it’s been a great place to build up my confidence on the road and I’ve just started cycling to work as result of going there on the weekends and a er work. So I think that’s going to increase. My parents have a place in Formby, Liverpool right by the beach and cycling through the woods there is pretty cool. My all time favourite destination is Formentera, it’s a little island o the coast of Ibiza and you could probably cycle the entire island in about thirty minutes, there’s hardly any cars or people around and as it’s so small you just see sand dunes and sea, it’s so peaceful, you can hire bikes everywhere as soon as you get o the ferry so it’s kind of enforced.

    Archived from Velorution Magazine issue 4

    Lydia Thompson for use in Velorution magazine only (c) Gretel Ensignia,, 07783620234

    See our range of Electras

  • Arcc innovations



    The ARCC e2-pod power system has been designed by ARCC Innovations to provide unique intelligent bike power. It combines variable power levels with automatic hill/ gradient compensation and launch control.

    I’ve been riding a bicycle around London for over thirty years from Highgate to Forest Hill. The ARCC e2-Pod Power System has given me an extra set of muscles and power in my legs – or that’s how it feels. The power comes on very smoothly just when I need it up hills and on starting, but not in excess. When I take the pressure o the pedal, the electric motor goes into neutral. My brakes work just as they would on
    my non-powered bike.

    It’s very easy to attach the battery pack and, more importantly, to detach it quickly when transporting the bike. I carry a spare battery for extra distance, but around London that’s hardly necessary. The powerful 36V 4.0 Ah Bosch battery is easy and fast to charge. The front-carried battery pack and hub motor are almost unnoticeable to the untrained eye. Cycling and keeping up with very energetic fit bikers – who are working very hard to keep up with me – is a joy, and very amusing as they can’t work out how I keep up the energy, as I cruise by them going up hills! I’ve tried the bike on some steep London gradients and it changes a big sweat into a very light pleasant body heat. You do get a bit of proper exercise, unlike some electric bikes, but you get a lot more immediate payback for your effort.

    Apart from the slight extra weight, which you hardly notice, and extra wires here and there that don’t interfere with my bike at all, there is no downside to this product.

    ARCC’s latest innovation is the remote control on the handlebars to vary power and effort ratio, which is now run by Bluetooth to the control panel on the battery and hub motor. It’s very smooth, switching from one power level to another, except for a tiny half-second lag. It’s very easy to see and operate.

    I’ve ridden motorbikes and bicycles around London for many years, and I think this is the ideal solution. Power when you need it combined with an efficient well-engineered bike. Perfect!

    Thomas Teicman for Velorution magazine only 20.05.2016

    Thomas Teicman for Velorution magazine only

    ARCC Innovations – Made in Britain
    Available to test ride at 75-77 Great Portland Street London W1W 7LR

    Archived from Velorution Magazine Issue 4

  • Velorutionary - Arlene Leis

    What do you do for a living?
    I’m a freelance Art Historian, but I have my fingers in some other projects too.

    What are you passionate about?
    My research. I’ve recently developed my doctoral thesis into a first draft manuscript. It focuses on a massive collection of ephemera (admission tickets, playbills, trade cards, political caricatures and satires, visitor cards, newspaper clippings, fashion plates, broadsheets, maps, books and lots of other printed materials) assembled in the 18th century by a woman named Sarah Sophia Banks. The project is interdisciplinary, so it also enables me to explore other facets of 18th century culture, such as systems of collecting, patriotic consumption, sociability and the inter-relations between art and science.

    How long have you been a cyclist?
    I received my first bike at six years old.
    It was a Schwinn Sting-Ray in green with a tall pink flag at the back, white basket at the front, multicoloured handlebar streamers and a sparkly,
    silver banana seat.

    What bike are you riding now?
    Nothing like my first bike; it’s a super sexy Schindelhauer Viktor. As soon as I walked into Velorution, this bike caught my attention. Its seamless design is so sleek. I love that it’s a single speed and weighs next to nothing, and the Gates Carbon Belt Drive is highly innovative.

    What appeals to you about cycling?
    Being outdoors; I like traveling from place to place. It might sound crazy, but I actually enjoy riding in the chaos of London traffic. It forces you to completely free your mind of everything else going on in your life and focus exclusively on your surroundings. You become the activity... it’s a true Zen moment.

    How often do you ride?
    Almost every day; I use the bike to get around London.

    What is your favourite cycle route or destination?
    I’m originally from Florida, so I grew up on the beach. Sunday mornings, while I was training for triathlons, a group of us would set o for a sixty mile bike ride along the coastal road A1A. Speeding alongside the ocean at sunrise was pretty special. We always finished the trip at the local diner eating huge stacks of pancakes! More recently, I’m cycling around London in the wee morning hours, 1 or 2 am. There’s something incredibly poetic about riding through the nocturnal city.

    See our range of Schindelhauers

    Archived from Velorution Magazine issue 4

  • Electric Assist Bicycles


    Part of the joy of cycling is the exercise you get whilst having the freedom of movement that public transport and cars do not offer, however on a sunny day it can be pretty hot & sweaty and hills can be a challenge especially after a long day.

    Enter the electric assist bicycle, which gives your muscles more power when they most need it by sensing when you are pressing hard on the pedals and supplementing your efforts. It feels like human turbocharging. The only downside is that many of the electric bikes are what the Japanese call ‘Mama bikes’ in that they are a little on the utilitarian frumpy side, however there are some exceptions such as the amazing GoCycle with magic feeling automatic gears and a style that looks as if it has come straight from Apple’s in house industrial design studio. But what if there was a simple system you could bolt onto your own, or your favourite design of bike? Well there are many, but they are often pretty ugly complicated to attach and of dubious quality – something that might be a problem with spare batteries and parts.

    There is now a solution that allows you to have your bike and ride it, electrically: the ARCC ePod; created in the heart of rural Cambridgeshire this beautifully made device can be fairly simply attached to most bicycles by replacing the front hub with a motor and attaching a battery and power management module to the front stem just below the handlebars. Beautifully designed and engineered from black anodised digitally milled aluminium billet, this unit has all the quality and visual language of a Leica camera coupled to a heavy-duty Lithium Ion 36v 4ah Bosch battery. Not much bigger than a can of coke, the standard Bosch battery, which actually has the equivalent power of a 12v 12ah car battery. This can be quickly and simply recharged by detaching and using the Bosch mains charger, and each battery has a range of about 20 miles, but is small enough to carry a spare for longer journeys on the elegantly cradled carrier that mounts to standard bottle rack lugs, or even two for a good days cycling. This means that you don’t have to bring the bike indoors to charge it – useful if you live in a top-floor apartment.

    The effect feels almost magic as if there is an invisible hand of Bradly Wiggins pushing you along away from the lights and up hills giving you that extra power and stamina just when you need it most. It turns Notting hill into Nothing Hill and Hampstead and Highgate are no longer the no-go areas of days of yore. You can simply control how much power you want whilst riding but otherwise the action is automatic and you hardly need to use the gears. But the best thing is that I can have my favourite city bike, a Moulton TSR, with all the convenience of not having to strip down in hot weather and arriving on time cool & collected – it really does take the sweat out of cycling.

    In principle the Pod can be made to fit almost any bike, however the engineering required to do this means ARCC can only justify this cost for bikes which they sell in some volume. ARCC retro t Moulton and Cinelli bikes, which accept the existing dock designs, but in future they might be able to o er a wider range of retro t options. A retro t service to those that already have a Moulton or a Cinelli bike, leaving the gearing they have in place, and just add the drive system, the price to do this would be £1,500.
    ARRC Innovations

    Archived from Issue 3 of the Velorution Magazine

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