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  • Government ushers in new era of green commutes with e-bike Cycle to Work scheme

    The refreshed guidance will make it easier for employers to provide bicycles and equipment including e-bikes worth over £1,000, by making it clear that FCA authorised third party providers are able to run the scheme on their behalf.

    What is it?

    Velorution's own cycle to work scheme. A hire agreement between Employer and Employee for the provision of a bike or e-bike.
    Find out more here .
    For 3rd party schemes for bikes and E-bikes of a higher value our favourite is :

    One of the cool things about GCI is that you are not restricted by the normal £1,000 limit of other cycle to work schemes.  That’s right, no limits!  How is this possible?  Well, GCI is authorised and regulated by the Financial Conduct Authority.
    Find out more here

     

    Read the full Government directive here

  • Velorution acquire alwaysriding.co.uk to accelerate online growth

    Following a year of rapid expansion Velorution, London’s leading Electric and Urban cycling retailer is really thrilled to announce the acquisition of Always Riding the global online retailer of stylish and technically advanced cycle clothing, accessories, bags, bikes and cycling lifestyle products.
    https://www.alwaysriding.co.uk/

    Conrad Lewis Velorution’s managing director ”The Always Riding online business was established in 2008 and has grown an extensive customer base of over 20,000 active customers ,a top notch customer service (a Google Certified Store no less) and unique brand selection for road, trail and urban / city cycling. Velorution shares similar values which makes the acquisition a perfect fit for our business and will accelerate our online growth to reach a larger global audience

    alwaysriding.co.uk will continue to run as an independent web business enhanced by the addition of our sales and marketing team and extensive product lineup”.

     

    Jonathan Cole Velorution’s Chairman” 2019 is going to be a very important year for Velorution. We are currently crowdfunding on the Seedrs.com platform to enable the opening of two more electric and folding bike stores and grow our online business and we are currently at 74% of our target. The acquisition of AlwaysRiding comes at a perfect time and will supercharge our global online ambitions as we continue to grow the Velorution brand”

  • Colourbolt x Moulton collaboration: Moulton XBlack

    A few words by Colourbolt:
    "A collaboration with Moulton, the X-Black is a glorious concoction of their inimitable frame design and our unmistakeable aesthetic.

    The X-Black is no normal ColourBolt, but rather a collaboration project with our friends at beloved British builder, Moulton Bicycles. Produced in partnership, using one of their iconic X frames as the basis, but with plenty of our signature hallmarks, this is a model we’re extremely proud of.

    Moulton’s iconic X frame was  designed with lightness, stiffness, speed and comfort in mind – perfect for use in an urban life. The angle of the seat tube gives a more relaxed position without heavily compromising efficiency, while the flat bars and higher cockpit encourage riders to sit up and take in the world around them. And then of course there’s the brand’s pioneering suspension system to soften the ride – definitely a first for us.

    The frame is painted with our Drenched Black finish, a super-tough industrial powder coat that is designed to withstand virtually anything that can be thrown at a bicycle. Originally conceived as a coating for our winter training bikes, Drenched has a raised, textured effect – which really has to be touched to be appreciated.

    The rear of the bike was specially modified for the X-Black with 135mm axle spacing – allowing for the addition of a Chris King single-speed hub. The use of Chris King hubs has been a hallmark of our single-speeds for a while so we were delighted to include one on this build.

    The bike rolls on Moulton’s 17” wheels, with Schwalbe Kojak tyres and boasts a black Brooks C15 saddle. The stem is also Moulton’s own design – a unique and tricky-to-perfect wishbone construction built out of stainless steel, and polished to a mirror finish. A Chris King headset adds another premium touch.

    The stunning chainring on the X-Black is a Bespoke Chainrings De Luna, with 60 teeth – providing plenty of zip when riding around the city. And of course, there’s a single coloured bolt, the definitive marker of a ColourBolt machine."

    The bike can be preordered from our Velorution store.

    Read about it in The Guardian here and in an article by Velo City Girl here.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

  • Velorution Crowdfunding Launch with Seedrs

    On Thursday 29th November we launched our crowdfunding campaign with Seedrs and opened up to the public.

    Velorution is one of London’s leading electric and urban cycling retailers. We aim to bring the most innovative electric and urban cycling products to our customers, the Velorutionaries.

    Since our crowdfunding in 2016, we have opened 3 permanent stores and have already turned over £500k this year from those three stores alone.

    Velorution's seasonal concessions and pop-ups in Selfridges and Lululemon drive valuable brand awareness and sales of our urban and electric offering. We plan to expand this program with more exciting brand partners.

    Our latest store format, Velorution Electric, has shown strong growth and profitability, as it requires a much smaller retail footprint and delivers a very attractive yield.

    The strategy is simple: continue to roll-out the Velorution Electric format stores (with 2 planned for 2019), whilst growing the mixed urban and electric offering through our existing estate and e-commerce channels.

    Intended impact

    Velorution's goal is to celebrate the wonderful forms of electric and urban cycling, and encourage people to fall in love with riding through cities on beautiful and innovative cycles, designed to the highest specifications and equipped with the most stylish apparel and accessories from around the world.

    Over the past 6 years, electric bikes have been a core component of Velorution’s offering.

    Expert staff in all of our stores, 7-day-a-week test rides and attractive financing offerings have been key components in switching the daily commute of many Londoners to the e-bike movement.

    The growth in this market is set to continue as the UK follows the commuter trends in Europe and, in particular, Germany.

    In our view, Velorution is in a prime position to lead and service the growth of the e-bike market and zero-emissions green initiative in the UK over the coming years.

    ...

    Read more here

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

    Velorution Crowd Funding meeting
    29.11.2018
    Gretel Ensignia

  • Today on the Deck series

    TODAY ON THE DECK EVENT SERIES

    Brompton Electric Test Ride on Thursday 19th July

     

     

     

    Hydro Flask and Velorution Electric

     

    Pelago Bicycle and TAPPED Birch water drink on Thursday 26th July

     

     

  • Velorutionaries - Stephen Kamlish QC

    Stephen Kamlish QC - Lynksey Custom Build

    What do you do for a living?

    For 38 years I have worked as a barrister in criminal defence and although it's often gruelling I will probably keep doing it until I drop. To say one meets interesting people in my work is an understatement. In particular, alleged murderers and terrorists, all have sad and o en tragic stories to tell. I have learnt when dealing with such complex lives that almost no one is simply good or bad.

    What are you passionate about?

    I am passionate about my work. Making sure that people get a fair trial. This means leaving no stone unturned. But my life would have no real meaning without my husband Bobby. Together for 30 years now. We spend 3 months of the year in our farmhouse in Italy, which we are both passionate about.

    How long have you been a cyclist?

    I have been an off-and-on cyclist since childhood. In my teens I was a gymnast and found that cycling up and down the hills from school to home was a natural way to keep fit. have become much more of a keen cyclist in recent years and now see it as my main form of transport in London, when I do not have too many books and papers to lug around.

    What bike are you riding?

    I went to Velorution Islington where Roger suggested a Lynskey titanium frame and created a bike like I have never ridden before. It’s light, fast, silent, oh so comfortable, beautiful and a joy to ride. In the first couple of weeks used to email him after a ride saying “I love this ******* bike!”

    What appeals to you about cycling?

    It is a good way to get exercise when your job involves hours at a desk or in court. Much more pleasure and utilitarian than going to the gym.

    How often do you ride and where?

    My daily route is to and from Dalston, where I live, then to the Old Bailey and my chambers in Lincolnns nn fields. When have time I stop at Ironmonger Row baths for a swim. Bobby and I try and cycle for pleasure, down the canal, through Victoria Park to the Olympic Park is a favourite.

    What’s your favourite cycle route or destination?

    In Italy we have a couple of bikes that we sometimes take to the beach near Senigallia. After a quick spin round the market, maybe picking up a few peaches, we cycle 13 kilometres down the coast road and back up again. We turn round and cycle back, stopping for a swim on the way. Twenty-six kilometres - flat but hot!

  • Velorutionaries - Christine Curtis

    Christine Curtis - Gazelle Orange C7 HMB

    What do you do for a living?

    I have been enjoying my retirement for 10 years. Previously I was a carer for an elderly friend and before that I did clerical work.

    What are you passionate about?

    I have always been really sporty participating in lots of active team games like rounders, tennis, netball and hockey, which I played until I was 45years old. Cycling has always been a part of my life, plus swimming and our fun skiing holidays. I had problems with my knees and they had to be replaced hence the move to an electric bike.

    How long have you been a cyclist?

    I learned to ride when I was 10 years old. My aDd had to fit blocks onto the pedals because my legs were not long enough to reach them. It was a 24-inch boy’s bike, so I had to swing my leg over the saddle. This bike belonged to my elder brother before me, and was then passed down in turn to the other two. My youngest brother is 10 years younger than me so I would put on my roller skates to keep up with him as he learned to ride. Fun times!

    What bike are you riding?

    After we had our bikes stolen, and in part because I had the knee replacements plus we are both getting older, we decided to go for it and buy two lovely new e-bikes. I have chosen a Gazelle Orange C7 HMB which has a comfortable saddle and nicely rounded handlebars that have been adjusted so I can ride in a more upright cycling position.

    How often do you ride?

    As much as possible. I am going to ride much more on my new electric Gazelle.

    What appeals to you about cycling?

    I like the freedom of cycling. I mainly cycled to work as it was convenient and quicker than public transport, I could take the side roads and short cuts, avoiding the traffic and pollution. also used to ride to the local market for fruit and vegetables, the bags were so stuffed that the poor bike wobbled on its way back home - mostly uphill!

    What’s your favourite cycle route or destination?

    Now we have the advantage of pedal assistance I intend to ride more regularly, either locally in Epping Forest or along the River Lea towpath northwards to Bishops Stortford or south to London and the River Thames picking up all the cycle routes along the way. We have a rack for the car so we will be heading off to pastures new, we may even take the electrics across to the continent. New adventures!

  • Velorutionaries - Lawrie Curtis

    Lawrie Curtis - Kalkhoff Agattu Excite B8

    What do you do for a living?

    I have been retired for some 7 years - how time flies! I worked as a self-employed sales agent selling DIY products to independent retailers and wholesale outlets in London through to East Anglia. One advantage was that I drove through wonderful countryside and villages; the downside is that had insufficient time to explore, and time meant money.

    What are you passionate about?

    Being retired enables me to explore the countryside in my own time as well as enjoying numerous holidays, playing badminton, walking with the local ramblers in Epping Forest on the edge of North East London and Essex. I am involved in Scouting in Hackney, which has its challenges. I was a Games Maker for the 2012 Olympic Games for both the main and paraplegic competitors. I volunteered for the Prudential Ride London for the last couple of years and saw numerous types of bicycles both in classic and modern designs, there were even a number of electric skateboards!

    How long have you been a cyclist?

    I have enjoyed cycling for many years but have not ventured out on longer journeys. This all stopped when our bicycles were stolen from our garage despite being chained and locked together.

    What bike are you riding?

    Late last year we decided to look round for replacement bicycles and the possibility of buying electric bikes, as my wife had a test ride on one and was suitably impressed. In February 2018 we went to The London Bike Show and had test rides on the track with the Velorution team. When Velorution Electric opened its doors we were able to try as many bikes as we liked and went on wonderful rides around Regents Park and the neighbouring BBC car park which has a steep ramp in which to test out the various modes. I decided to buy the German-built Kalkhoff Agattu Excite B8 e-bike. It is an excellent quality bike and really comfortable.

    How often do you ride?

    We plan to ride every week depending on the weather, but to fit this in, with all our other activities that we retired people do, will need careful planning!

    What’s your favourite cycle route or destination?

    Cycling gives you freedom of the road and time to enjoy the country lanes at your own pace. We bought a specialist car rack for the bikes; this will enable us to go further afield. We are considering taking the bikes to Europe and cycling down the empty lanes just like Butch Cassidy!

  • Velorutionaries - Darren Rudkin

    Darren Rudkin - Pelago Bristol

    What do you do for a living?

    I work for a small leadership training company that supports international clients in developing more conscious and purposeful leaders.

    What are you passionate about?

    Food, film, sport, what makes people tick, beauty and what lies under the surface.

    How long have you been a cyclist?

    My mum used to say “THURSDAYS child has far to go“ - I’ve always been a mover but the love of bikes got serious when my mum bought me a new red Raleigh Chopper for Christmas when I was 8 years old. 3 gears, classic look - me and that bike circumnavigated Liverpool a thousand times

    What Velorution bike are you riding?

    A Pelago Bristol from Finland. I own a really nice racing bike but wanted something classic, beautiful and upright for a more leisurely ride. also have a so spot for Scandinavian design and the Pelago Bristol has a nice mix of comfort beauty and speed. The team at Velorution couldn’t have been more helpful - they are quick to get you on the bikes for test rides, so you get to try them out, and I like that.

    What appeals to you about cycling?

    Movement, speed, wind in your face, seeing places close up and the chance to feel your heart pumping.

    How often do you ride and where?

    I ride to my local swimming pool a few times a week - Bushy park , Richmond Park and Box Hill are my local playgrounds.

    What’s your favourite cycle route or destination?

    I love the Trail Ridge Road climb over the Rocky Mountain National Park, starting at Grand Lake in Colorado State, the largest natural body of water in Colorado - I have a great picture of a moose at the side of the road - it's a magical place and the views at the top are breathtaking.

  • Velorutionaries - Edward Lethbridge

    Edward Lethbridge - Schindelhauer Ludwig

    What do you do for a living?

    I work in mergers and acquisitions - advising on buying and selling businesses. n the last twelve months we have sold over one hundred companies around the world. 2018 was a big year for our London o ce as we celebrated our 10th anniversary and a record year.

    What are you passionate about?

    I have a growing art collection. nm passionate about that. try to buy three good paintings a year and must have more than twenty by now. They are all old paintings of farm animals which my friends find a bit odd, but was raised on a farm in the West Country so to me it’s perfectly normal to be surrounded by livestock at home.

    How long have you been a cyclist?

    I’ve always cycled to get around – at home, at university and now work. I've been cycling to work pretty much every day since I started my current role ten years ago. It's just under five miles door to door which takes about twenty minutes. That's faster than a taxi, healthy and very efficient.

    What bike are you riding?

    It’s a customised Schindelhauer Ludwig VIII with Gates Carbon Drive. It is the most comfortable bicycle nve ever ridden and replaces a single speed bike with solid tyres and poor brakes. The difference is chalk and cheese.

    What appeals to you about cycling?

    Cycling is great exercise and it's the fastest route for me to commute to and from work. Now am encouraging my 9 year old daughter to cycle as well, we cycle together on the weekends around Clapham. My father always used to cycle with me and my siblings when we were young so it’s nice to continue that tradition.

    How often do you ride?

    I ride all the time and in all weather – sun, snow, wind and rain. tns a fairly short commuting distance plus I invested in good all weather kit, including excellent dynamo powered lights, so it’s not a problem.

    What’s your favourite cycle route or destination?

    London has some fabulous parks to cycle through – far better than most other cities in the world. Battersea ark is my favourite; it’s on my route home and the two mile carriage drive is ideal for cycling.

  • Velorutionaries - Jill and David Orbuch

    Jill and David Orbuch - Brompton

    What do you do for a living?

    We arrived in London over a year ago for David’s work supporting the NHS transition to integrated care. We both quickly realised we needed a bike to see this amazing city.

    What are you both passionate about?

    We are passionate about our family, especially our three daughters living in the USA, finding the best Indian restaurants in London, theatre and travel.

    How long have you been cyclists?

    Although we both rode bikes as kids we decided to take up biking as adults when we challenged ourselves to do a triathlon. Since then we le the competition behind and decided leisure bike riding is more fun.

    What bikes are you riding and why?

    We were walking the neighbourhood and found Velorution, an incredible store where the team focus on helping you find the best bike for your lifestyle. Even better, we became friends and they support you with all your biking needs. We bought two British made Brompton folding bicycles. We live in a small at so the bikes fit perfectly in our closet. The Brompton bikes make our cycling life so easy especially around the city on weekends.

    What appeals to you about cycling?

    Biking is a great way to stay healthy and see the world at the same time. It’s also a great thing to do as a couple because your spouse is never too far ahead.

    How often do you ride?

    We work out regularly and ride our bikes a couple of times per week - Regent’s Park is a great place because there are no cars early mornings and weekends.

    What’s your favourite cycle route or destination?

    We have biked together in the mountains of Colorado, taly, Spain, Croatia and Canada. We originally hail from Minnesota and there is nothing better on a spring day than riding around one of the 10,000 lakes. Our favourite rides in London are to Richmond Park and Wimbledon or along the canals, trying to avoid all of the walkers.

  • Velorutionaries - Sebastian Rokeberg

    Sebastian Rokeberg - Schindelhauer Ludwig

    What do you do for a living?

    I am currently finishing my masters degree in vehicle design at the Royal College of Art. My main area of work revolves around interior vehicle design and how we might encounter the much talked about level five autonomy, from a interior point of view. s er this summer, I hope to commence work in the automotive industry but location and company are yet to be decided.

    What are you passionate about?

    I consider myself passionate about anything industrial design, whether it’s typography, branding, products or vehicles. My main reason for loving design is the openness and creativity, and I am constantly amazed of how we surround ourselves with design everyday everywhere without even thinking about it. Coming from Norway, I also love spending time outdoors whether it’s on skis, running, swimming or with a tennis racket in my hand.

    How long have you been a cyclist?

    I have been a cyclist since the beginning of elementary school. We even had a bike test that everyone had to pass for permission to ride their bikes to and from school. I did have a gap in my cycling years, once I purchased a Vespa and then later on for my motorbike license. Now however, having lived in London for two years, I wouldn’t trade my Schindelhauer for anything.

    What bike are you riding?

    My Schindelhauer Ludwig VIII in the pure aluminium finish is the bike of dreams. remember seeing this on the wall with in a bike shop back home in Oslo, and I fell in love with it straight away. I remember thinking to myself, this is so awless that might actually consider biking in London. I have also fitted it with the matching leather toe clips and the Continental Grand Prix classic tyres with brown detail.

    What appeals to you about cycling?

    The freedom and peace. With the carbon belt drive, the Schindelhauer rides incredibly steady and quietly. When it’s actually nice weather here in the London, the city opens up and being able to catch the breeze in your face in a congested and packed metropolis makes biking the best investment ever. Cycling is also quicker than any other transport in London, and you burn some mean leg muscles hehe!

    How often do you ride?

    I try to cycle as much as possible, yet I feel limited by really wet weather and try not to provoke an incident by going out in windy, slippery London traffic.

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