Velorutionary - Julian Vogel

What do you do for a living?

I’m co-owner of a fashion and beauty lifestyle brand communications consultancy ‘MODUS’ based in London. I work with British and international clients creating strategies to communicate their products and services. For me it’s about how we tell their story, through events like runway shows at Fashion Week, artist collaborations, photographic campaigns, seeing their clothes on musicians and actors, and creating content for their social media channels or websites.

What are you passionate about?

I’m passionate about design; as trustee of the Design Museum I’m excited about the move to its new home in South Kensington in November. I’m also on the board of the Victoria & Albert Museum, one of my favourite places to get lost, I always try and walk a different route, never knowing what I might find. I’ve recently rediscovered my love of ceramics and have been using a studio space in Mornington Crescent.

How long have you been a cyclist?

I’ve been cycling since I was eight years old. My first bike was a Tomahawk, it was the little brother to the mighty Chopper. I’ve only recently started riding more frequently in the city. The ‘Boris Bikes’ got me riding to work. I was living near Hyde Park for a year and it was two miles to my office, mainly through the park. It’s such a great way to see the city.

What bike are you riding now?

I’m riding a Biomega NYC with a lightweight aluminium frame, Gates Carbon Drive with an automatic two speed system. For me, it’s the perfect bike for London.

What appeals to you about cycling?

I like the discovery. I always see things di erently when I’m cycling, each time
a di erent perspective of the city. I can just stop and jump o my bike and really look at things.

How often do you ride?

I live in Kings Cross, very close to my office. I only cycle to work in the summer. I cycle a lot at the weekends with my son.

What is your favourite cycle route or destination?

We live by Regents Canal. The route through Camden Lock, by London Zoo, seeing the giraffes on our way through, out to the Paddington Basin passing Little Venice, or up by Kings Cross. The destination is usually food related. Melrose & Morgan is just off the towpath before Regents Park and a perfect place to stop.

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